Senior Marketing Automation Manager (Colombia-Based, Remote)

About Us:

At InVitro Capital, we’re transforming industries with cutting-edge AI, robotics, and automation solutions that drive real-world impact in sectors such as electrical, medical, and beyond. As we expand our digital marketing capabilities, we are seeking a highly skilled Senior Marketing Automation Manager with at least 10 years of hands-on experience. This role focuses on delivering plug-and-play automation solutions to drive customer engagement and support the growth of our portfolio companies. We pride ourselves on an innovative, collaborative culture that rewards agility and results.

Key Responsibilities:

• Automation Strategy & Implementation:Design, deploy, and manage advanced marketing automation strategies across email, CRM, social, and other digital channels to optimize customer engagement and conversion rates.
• Platform Management: Oversee the integration and optimization of leading marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Campaign Design & Execution: Develop and execute customer lifecycle campaigns that produce immediate, measurable improvements in engagement, conversion, and retention.
• Data-Driven Optimization: Leverage analytics and reporting tools to continuously refine automation workflows and enhance overall performance.
• Cross-Functional Collaboration: Coordinate with SEO, SEM, and creative teams to ensure a unified digital marketing strategy.
• Plug-and-Play Impact: Deliver rapid and impactful improvements to our marketing operations using your proven expertise.
• Programmatic Advertising Management & Optimization: Develop, execute, and optimize programmatic ad campaigns—managing DSP platforms, bid strategies, and audience segmentation—to complement our automation efforts and drive targeted, data-driven ad placements.

Requirements

Minimum Qualifications:

• Experience: At least 10 years of hands-on marketing automation experience with a proven record of driving significant business results.
• Programmatic Marketing Experience: Prior experience planning, executing, and optimizing programmatic advertising campaigns.
• Education: Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
• Technical Proficiency: Advanced knowledge of marketing automation platforms and a strong grasp of data analytics and campaign optimization. Familiarity with programmatic advertising platforms (DSPs, DMPs) and digital ad buying processes is a plus.
• Results-Oriented: Demonstrated capability to deliver plug-and-play solutions with minimal ramp-up time.
• Communication Skills: Excellent verbal and written proficiency in English.

Preferred Qualifications:

• Startup Experience: Experience working with early-stage startups, demonstrating the agility to thrive in dynamic environments.
• Cross-Channel Expertise: Ability to integrate automation with other digital marketing functions seamlessly.

Benefits

Why Join InVitro Capital?

• Build the Future of AI: Work on cutting-edge products that are transforming how SMBs operate across industries.
• Be a Founding Force: Take a hands-on role in launching and scaling high-impact startups. This isn't a typical 9-to-5—it’s a fast-paced, all-in startup environment.
• Work with the Best: Join a team of seasoned entrepreneurs and industry experts who are passionate about building things that matter.
• Thrive in a Collaborative Culture: We foster a supportive, low-ego environment where great ideas win and people grow together.
• Earn What You Deserve: We offer competitive compensation ranging from $2,000 to $3,000 per month (base plus bonus). Our compensation package is designed to reward high performance, with opportunities for additional incentives based on campaign and programmatic success.