Senior Customer Advocacy Manager

Flexera helps organizations understand and maximize the value of their technology, saving billions of dollars in wasted spend. Powered by the Flexera Technology Intelligence Platform, our award-winning hybrid IT asset management and FinOps solutions provide comprehensive visibility and actionable insights on an organization’s entire IT ecosystem. This intelligence enables IT, finance, procurement and cloud teams to address skyrocketing costs, optimize spend, mitigate risk, and identifies opportunities to create positive business outcomes. 

More than 50,000 global organizations rely on Flexera and its Technopedia reference library, the largest repository of technology asset data. 

We’re looking for a Senior Customer Advocacy Manager to build and scale our Sales Reference, Peer Review, and Customer Evidence programs—driving customer advocacy to accelerate sales, enhance marketing efforts, and strengthen brand credibility. 

This is a high-impact role where you’ll develop structured, scalable programs that turn happy customers into brand champions—providing the stories, references, and proof points that fuel growth. You’ll work cross-functionally with Sales, Customer Success, Marketing, and Product to ensure we have the right customers engaged at the right time to drive revenue impact. 

If you’re passionate about building world-class customer advocacy programs and love turning customer success into powerful storytelling, this role is for you. 

In this high-impact role, you’ll build structured, scalable programs that amplify the voice of our customers to fuel revenue growth, accelerate buyer confidence, and strengthen Flexera’s credibility in the market. You’ll partner cross-functionally with Sales, Customer Success, Marketing, Partner, and Product teams.  

This role offers the opportunity to shape the future of customer advocacy at Flexera. If you’re passionate about turning advocacy into a growth engine—and excited to bring structure and innovation to a fast-moving environment—this role is for you. 

What You’ll Do:  

Sales Reference Program: 

• Build and lead the end-to-end strategy and execution of our global customer reference program supporting direct and partner motions 

• Implement a mix of 1:1 and group reference strategies to support new logo acquisition and expansion (upgrades and cross-sell) 

• Manage RFP support by building a library of approved responses, customer proof points, and name-drop lists. 

• Build and maintain a centralized customer reference database, ensuring easy access to verified advocates. 

• Develop structured processes for reference requests, tracking engagement, and balancing customer participation to prevent fatigue, including building a business case for an advocacy platform 

• Utilized available data sources (Salesforce, Gainsight, User Evidence), advocacy platforms (review sites, User Evidence) and teams (Customer Success, Sales) to proactively identify and engage referenceable customers. 

• Enable internal teams by developing training materials, playbooks, and enablement sessions to drive program adoption. 

Customer Review Program: 

• Develop and execute a customer review strategy that increases brand trust, accelerates buyer decision-making, and strengthens industry credibility. 

• Determine review site priorities and create compelling, targeted campaigns to drive customer participation and maximize review volume & quality. 

• Track and analyze review performance to inform campaign strategy and increase impact. 

• Integrate peer reviews into key customer touchpoints, including QBR follow-ups, in-app prompts, and event engagements. 

• Align review campaign efforts with analyst evaluations, industry award timelines, and key marketing initiatives for maximum impact 

Customer Evidence & Storytelling: 

• Build the strategic plan for customer storytelling initiatives, including asset types, plan for evidence and content creation tools (User Evidence, AI writing tools) in alignment with company priorities and known evidence gaps 

• Lead and efficiently scale the production of compelling customer stories, case studies, and ROI proof points that fuel pipeline growth and brand credibility. 

• Create and maintain customer evidence templates, interview guides, customer asset bill of materials (BOM) and storytelling best practices 

• Develop a structured customer evidence library to ensure easy access and usage by Sales & Marketing teams. 

• Identify relevant ways to apply AI to scale advocacy programs and customer evidence content creation. 

• Incorporate partners into customer storytelling to amplify advocacy opportunities. 

• Develop and execute customer logo acquisition strategy (e.g. build into existing sales workflows and contracts, post- sale programs) 

Marketing Advocacy Support: this is a shared role supported across the entire customer marketing team and could include: 

• Identify and secure customer speakers for events, webinars, and conferences. 

• Support analyst engagement by providing relevant customer proof points for industry reports. 

• Embed advocacy opportunities into key marketing and sales channels to maximize visibility and impact. 

Qualifications & Experience 

• 5-7+ years of experience in customer marketing, advocacy, or related field (B2B SaaS preferred). 

• Proven track record of building & scaling customer reference, peer review, and advocacy programs. 

• Experience with advocacy and evidence programs spanning multiple products, global scope, and experience working with strategic partners like AWS and global SIs/MSPs on joint references and customer stories 

• Strong cross-functional collaboration skills—comfortable working with Sales, Customer Success, and Marketing. 

• Experience producing content & customer storytelling—from case studies to ROI proof points. 

• Strategic & analytical mindset—can track program success and use data to inform decisions. 

• Interest in leveraging AI to improve efficiency and scalability in advocacy and content creation. 

• Excellent communication & stakeholder management skills. 

• Familiarity with Salesforce, Gainsight, G2, TrustRadius, and advocacy tools including User Evidence 

• Bachelor's degree preferred or equivalent experience. 

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