Marketing Automation Manager

Summary

Why Join Us

?
At Hexagon, we empower industrial manufacturers with cutting-edge digital reality solutions to drive efficiency, productivity, and innovation. As a global leader, we leverage advanced industrial sensors, measurement technologies, factory automation, simulation, and analytics tools to create transformative solutions for our customer

s.
About The R

ole
The Marketing Automation Manager is responsible for developing and executing marketing automation strategies that enhance lead generation, customer engagement, and revenue growth. This role collaborates with cross-functional teams to ensure automation initiatives align with business goals and drive measurable ROI. The ideal candidate will have a strong understanding of HubSpot, excellent analytical skills, and experience working in a fast-paced B2B SaaS marketing environm

ent.
Job Responsibil

• ities
  Develop and implement marketing automation strategies, campaigns, and nurture programs to drive customer engagement and conver
• sions.Collaborate with demand generation, content, brand, and creative teams to execute integrated camp
• aigns.Manage and optimize email marketing workflows, ensuring compliance with best practices in segmentation, personalization, and deliverab
• ility.Analyze customer data to build targeted audience segments and improve campaign effectiv
• eness.Implement governance and process controls in HubSpot, including email marketing, landing pages, subscription management, and lead sc
• oring.Conduct A/B testing on email content, timing, and triggers to optimize perfor
• mance.Serve as the HubSpot Subject Matter Expert (SME), providing training and support to internal
• teams.Track, measure, and report on email campaign performance to drive continuous improv
• ement.Stay up to date on marketing automation trends and technologies to enhance Hexagon’s marketing initia

tives.
Qualifi

cations
Must-Hav

• e Skills
  5-7 years of experience in marketing automation for B2B SaaS m
• arketing.Expertise in HubSpot with a proven track record of campaign e
• xecution.Expertise in Salesforce, specifically the Salesforce
• CRM tool.Strong knowledge of email marketing best practices, automation workflows, and segmentation st
• rategies.Excellent analytical skills with the ability to make data-driven d
• ecisions.Experience with A/B testing and optimization st
• rategies.Ability to work in a fast-paced, collaborative environment with cross-function

al teams.
Nice-to-H

• ave Skills
  HubSpot certification(s) or equivalent experience in another marketing automatio
• n platform.Knowledge of CRM integration and lead scor
• ing models.Experience in multi-channel marketing automation beyond email, including SMS, chatbots, and in-app
• messaging.Familiarity with marketing attribution models and

reporting.
Physical Demands and Work

• Environment
  Primarily an office or remote setting, with standard computer and office equ
• ipment usage.Requires occasional travel
• (up to 10%).Regularly required to communicate with teams and stakeholders across different

departments.

• 
  What We Offer
  Competitive salary with performance-ba
• sed incentives.Work in a global, innovation-driven organization shaping the future of digital
• manufacturing.Comprehensive healthcare benefits (medical, dental, vision) including Health Savings
• Accounts (HSA).401(k) plan with a generous employer match and tuition reimbursement for
• career growth.Flexible work arrangements, including hybrid and
• remote options.Access to professional development resources and advanced training

opportunities.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin

, or disability.
Hexagon is a global leader in sensor, software and autonomous solutions. We are putting data to work to boost efficiency, productivity, and quality across industrial, manufacturing, infrastructure, safety, and mobility applications. Our technologies are shaping urban and production ecosystems to become increasingly connected and autonomous – ensuring a scalable, sustainable future. Hexagon’s Manufacturing Intelligence division provides solutions that utilise data from design and engineering, production and metrology to make manuf