This is a remote position.
We are looking for a Profit Center Head who can manage marketing campaign of 100+ Restuarants in Canada remotely and a Marketing Team of 20+ members.
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Develop and execute comprehensive performance marketing strategies to achieve growth targets and key performance indicators (KPIs).
- Manage the end-to-end development of creative campaigns for both demand generation and brand building initiatives
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Candidate with experience in Email marketing, SEO, Digital Marketing will be preferred
- Previous experience with Zomato, Swiggy or any other relevant company will be preferred.
- Should have minimum 12-15 years experience in Digital Marketing field
- Candidate must be able to manage a team of 15-20 members.
- Experience from Restaurant Industry is a must
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Graduate/Post Graduate degree in Marketing or related field.
- Guaranteed Growth
- Friendly Environment
Armis
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NEAT Method
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aurorajobs
