Digital Marketing Specialist for a Healthcare Company in Australia (Home Based Full Time)

Work set-up: 
Full Remote
Contract: 
Part time
Work from: 
Australia

Offer summary

Qualifications:

Proven experience in social media management and digital marketing., Strong understanding of social media platforms, algorithms, and trends., Ability to create high-quality content including graphics, videos, and blog posts., Knowledge of performance marketing, lead generation, and analytics tools..

Key responsibilities:

  • Manage daily social media operations across multiple platforms.
  • Develop and execute revenue-driven marketing campaigns.
  • Create and curate engaging content aligned with brand voice.
  • Analyze performance metrics and optimize strategies for revenue growth.

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Job description

Social Media Management:

• Manage day-to-day operations of primary social platforms including Meta, LinkedIn, Instagram,
TikTok, X, YouTube.

• Grow organic reach and presence through platform optimization, community interaction, trend
adoption and partnerships with influencers where appropriate.

• Monitor brand mentions and engage with followers to build relationships.

• Optimize landing pages, CTAs, and user journeys to boost conversion rates.

• Support website updates and SEO initiatives.

• Stay up-to-date with the latest social media trends and best practices.

• Research emerging platforms, features, and digital marketing trends

• Test new formats/channels to expand audience reach

• Stay updated on algorithm changes and industry best practices

Content Creation and Curation:

• Develop high-quality content (graphics, videos, Reels/Shorts, blog posts, stories) aligned with
brand voice and resonates with targeted audiences.

• Curate user-generated content and industry-relevant material.

• Maintain content calendar ensuring consistent cross-platform presence.

• Create compelling content (video, carousels) that drives action including demo sign-ups, eBook
downloads, free trials, or purchases.

• Collate and compile case studies/testimonials that build trust and accelerate deals.

Revenue-Driven Campaign Strategy:

• Design campaigns with direct revenue accountability such as limited-time offer promotions, lead-
gen ad sequences, abandoned cart flows.

• Implement retargeting campaign strategies where relevant.

• Execute campaigns that require CAC targets and sales attribution tracking.

• Develop performance marketing funnels (awareness → consideration → conversion) with clear
KPIs tied to revenue.

• Pilot emerging features/channels (e.g. TikTok Shop, LinkedIn Conversation Ads) only when data
suggests revenue potential. Document test results against CAC benchmarks.

• Prioritize platforms with highest ROAS and conversion potential based on industry data.

• Rapidly test new channels (e.g. emerging platforms, influencers) for scalable revenue
opportunities.

• Scale winning campaigns while maintaining CAC targets.

Lead Generation and Pipeline Management:

• Build and monetize audience ecosystems across primary social platforms to drive pipeline growth.

• Use targeted ads, lead magnets, and CTAs to capture high-intent leads.

• Ensure lead quality and track conversion rates (MQL → SQL → Closed Won).

• Manage paid ad budgets ($X–$Y/month) with strict focus on ROAS, CAC and LTV.

• A/B test creatives, audiences, and bids to maximize cost efficiency.

• Work with senior management to develop lead scoring models and nurture streams. Sync
campaign calendars with product launches/pricing changes to maximize revenue capture.

Data-Driven Performance Analysis:

• Analyze and report on social media performance using analytics tools (Google Analytics,
Facebook Insights, etc.)

• Track and report on revenue-specific metrics: Sales generated, pipeline value, cost per lead,
conversion rates, and ROI.

• Use GA4, UTM tracking, CRM (HubSpot/Salesforce), and ad platforms to attribute revenue to
campaigns.

• Report weekly on revenue-impact metrics: Cost per lead by campaign, MQL-to-customer rate,
attributable pipeline value. Vanity metrics (likes/shares) only included when correlated to sales
outcomes.

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Social Media ManagementContent CreationPolitical StrategyPerformance AnalysisA/B TestingLead GenerationDigital MarketingMicrosoft Dynamics CRMBusiness Intelligence ToolsSearch Engine OptimizationBusiness TechnologiesUser Generated ContentInfluencer MarketingConversion MarketingEmbedded Code

Other Skills

  • Teamwork
  • Communication
  • Problem Solving
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