Product Marketing Manager (Headway App) at Genesis

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Pavlo Orlenko, Head of Product Marketing at Headway by Headway Inc, we’re looking for a Product Marketing Manager to apply their growth leadership and drive measurable improvements in CR and LTV on a product with a multi-million user base.

The product and team you will be working with:

Headway is our flagship app, offering summaries of nonfiction bestsellers, daily insights, and gamified challenges. Headway is the world’s most downloaded book summary app and has been featured as App of the Day in over 30 countries, including the US, the UK, and Canada.

You’ll join a cross-functional Product Marketing team that lives at the intersection of marketing, product, and analytics — creating sustainable growth through a structured flow of A/B testing.

The challenge you’ll take on:

Your main challenge in this role is to implement a full-funnel growth strategy and attract new audiences. You'll be responsible for building complex onboarding and paywall concepts, personalizing offers, and implementing hybrid monetization for different user segments — all to directly impact revenue through key proxy metrics like CR and LTV.

This job is perfect for you if you:

• Are ready to own app marketing and directly impact business growth.
• Want to work in a fast-paced environment, where ideas from a brainstorm move quickly into A/B test validation and execution within the same sprint.
• Focus on goals and execution, supported by a strong team: UX researcher, product analyst, and market intelligence specialists dedicated to growth and data.
• Think in experiments. We follow a Double Diamond A/B testing flow with structured solution-building, hypothesis validation, and broad ideation.
• Want to grow inside a product ecosystem, where experienced PMs and cross-team collaboration speed up learning and impact.

What will you do:

• Work on the main value delivery funnel, hybrid monetization, activation, and AI/ML monetization.
• Set the team direction — we don’t hand down ready-made plans, so you’ll shape your own vision and lead the team toward shared goals.
• Work with hypotheses as part of a product-driven team deeply involved in the full process.
• Build the roadmap and define the A/B testing timeline.
• Focus on meaningful, high-impact changes — not one-screen optimizations.

What do you need to join us:

• 2–3+ years as a Product Marketing Manager or Growth Manager.
• Experience in app monetization and successful implementation of various monetization mechanics with measurable impact on revenue through improvements in both CR and LTV.
• No fear of executing without full confidence — but the ability to build that confidence by digging into all available data for proper prioritization and hypothesis validation.
• Hands-on experience in close, day-to-day collaboration with UX specialists, analysts, and engineers.
• Deep understanding of funnels and hybrid monetization.
• Understanding of how analytics, marketing, and product come together to drive growth.
• Alignment with the values of our team (SELECT).

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go n a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine. Find out more about our projects here.

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV!