Lifecycle Marketing Specialist (Remote)

Company Overview:

At Snap Finance, we believe everyone deserves access to the things they need, regardless of credit history. Since 2012, we've used data, machine learning, and a more human approach to create flexible financing solutions that help people move forward. We're proud of our inclusive, supportive culture, built on empowering our customers, partners, and team members alike. When our people thrive, so does our innovation.

If you're looking to make an impact and grow with a team that values you, come join us!

Job Description

Position Overview:

We are seeking a Lifecycle Marketing Specialist (Remote) to build, experiment, innovate, and scale new and existing Lifecycle Marketing Strategies with the goal of driving deeper engagement and conversion for both B2C and B2B audiences. As part of the Lifecycle Marketing team, the Lifecycle Marketing Specialist will have the opportunity to drive significant impact by developing new lifecycle marketing frameworks and experimenting with different Customer and Business segments. In this role you will flex technical, analytical, and creative abilities in designing multi-channel campaigns. These marketing programs that will be supported will significantly contribute to Snap's bottom line revenue and growth.

How you'll make an impact:

• Ideate, develop and execute growth marketing campaigns focused on onboarding, engagement, retention and reactivation, across email and SMS channels. Additional channels that we’ll be seeking to expand into include mobile and web push.

• Work cross-functionally with business stakeholders to understand their project needs/goals/objectives, and leverage experience to execute and deliver on those objectives, but also ensure the customer has a positive, seamless experience.

• Partner with Marketing Analytics, Lifecycle Strategist, and business stakeholders to define the experimentation strategy to determine the best way to set up new campaigns, programs, and configure tests to achieve desired learnings.

• Collaborate with the Lifecycle Strategist, other Lifecycle Ops leads, Analytics, BI, and Dev to oversee campaign execution for these lifecycle programs.

• Strategically support data-led campaigns for owned channels and paid media in partnership with Growth Marketing.

• Be responsible for developing, sharing results and recommended actions to both senior leadership and business stakeholders throughout the organization.

What you'll need to succeed:

• 2-5 yrs experience in a lifecycle marketing role that includes building lifecycle marketing strategies and executing lifecycle campaigns, with heavy experience in the email channel

• Experience utilizing the tool Braze is required

• Experience working with a marketing automation tool to concept, develop, and execute campaigns

• Familiarity with developing email assets (email HTML/CSS)

• Ability to influence and work cross-functionally

• Excellent organizational skills

• Detail oriented to ensure

• Analytical, data driven - will leverage consumer insights and data to identify opportunities, prioritize efforts, etc.

• Ability to effectively prioritize workload and manage changes in directions

Why Join Us:

• Generous paid time off

• Competitive medical, dental & vision coverage

• 401K with company match for US

• Company-paid life insurance

• Company-paid short-term and long-term disability

• Access to mental health and wellness resources

• Company-paid volunteer time to do good in your community

• Legal coverage and other supplemental options

• A value-based culture where growth opportunities are endless

More:

Snap values diversity and all qualified applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Learn more by visiting our website at www.snapfinance.com.

California Residents, please review our California Consumer Privacy Act Notice at https://snapfinance.com/ccpa-notice