Sr. Director, Global Marketing

Description

• Identify and recommend strategic marketing initiatives that foster growth, profitability, and sustainability globally.
• Lead the development and execution of Avid Bioservice's marketing strategic plan, addressing critical issues and setting objectives for each strategic area.
• Collaborate with leadership to formulate an annual plan for the Marketing department, aligning with organizational goals and strategic plans.
• Make impactful decisions regarding the selection, promotion, utilization, retention, and compensation of Marketing staff.
• Present marketing strategies and activities to the Executive Committee, showcasing your leadership and effective communication skills.
• Develop and implement a comprehensive marketing strategy to effectively market Avid Bioservices, maximizing business development efforts.
• Take charge of the annual, strategic, special events calendar, ensuring it aligns with organizational objectives and captures the attention of the intended audience and media.
• Drive communications and media strategies, delivering key messages to the pharmaceutical and biotech industries and the public.
• Provide ongoing media training to the management team, ensuring effective communication during media interactions.
• Expertise in search engine optimization and website development to amplify Avid's online presence, with a keen focus on the biopharmaceuticals sector.
• Optimize relevant marketing channels, from the Avid Website to Google, social media, advertising, P.R., and trade shows. Drive brand awareness, recognition, and revenue in the specialized biopharmaceutical market.
• Direct market research activities to stay ahead of changing demographics and emerging issues in the industry.
• Manage advertising and promotional plans, overseeing the annual budget and external resources.
• Stay abreast of industry trends, contributing to Avid Bio's continuous growth and success.
• Showcase excellent communication and project management skills, prioritizing mission-critical tasks.
• Provide strong, effective, and visible leadership to the Marketing team.
• Demonstrate organization, resourcefulness, and efficient multitasking, laying out tasks in sufficient detail.
• Communicate effectively through writing and presentations, adjusting to fit the audience and message.
• Create a positive and relaxed atmosphere, dealing calmly and effectively in a fast-paced business environment.
• Other tasks as assigned.

• 10+ years of proven success in driving marketing in the healthcare industry, with specific experience in contract manufacturing or bio-manufacturing being a strong plus.
• Bachelor’s degree is a plus. University graduate degree in business, marketing, communications, or related fields preferred.
• Proven experience as Sr. Director of Marketing or a similar role, with a strong focus on the biopharmaceutical sector.
• Experience in strategic planning, strategic branding, and communications planning and management.
• Proficient in using Salesforce.com database.
  

• You have a "bring it on!" team player approach and an unshakable positive attitude, always ready to tackle anything that comes your way.
• Your written and verbal skills are out of this world, and you communicate with clarity and confidence.
• You have exceptional multitasking skills and an unparalleled attention to detail that ensure the smooth running of everything.
• You are a master at building relationships, capable of establishing connections with anyone, be it team members, clients, vendors, or suppliers.