Director of Ecommerce

TRUEWERK, based in Denver, Colorado, is reimagining life and work in the trades by engineering the world’s most technically-advanced, high-performance workwear. Today’s trade professionals rely on workwear that keeps them safe, comfortable, and capable of working at their best. By innovating technical fabrics that provide unmatched performance in hot weather or layer together in cold and inclement weather, TRUEWERK is proud to support the men and women across the trades who build tomorrow. TRUEWERK services customers in the US and Canada on www.TRUEWERK.com, Amazon, and through our wholesale, retail, and Enterprise Sales Program partners. With a current team of almost 50 hardworking employees, TRUEWERK is on a growth trajectory and is passionate about developing our people and culture to contribute to our mission. 

The Director of Ecommerce will be based in Denver, Colorado and is responsible for managing and enhancing the performance and user experience of Truewerk’s direct-to-consumer ecommerce platform to drive revenue growth, influence core digital KPIs, acquire new customers, retain customers, and increase customer lifetime value. This person will balance strategic thinking with hands-on execution, and will own the entire site experience in order to create a seamless and enjoyable online shopping experience. 

In this role, you’ll demonstrate exceptional leadership, communication, and cross-functional collaboration skills to build partnerships and influence across the organization. You’ll rely on your strong prioritization skills and ability to pivot when necessary to ensure ecommerce goals and deliverables are met effectively, and you’ll bring a results-driven, problem-solving mindset with a hands-on, proactive approach to achieving business goals and getting things done.

This position reports to the Vice President of Ecommerce, works closely with Ecommerce, Performance Marketing, Customer Experience, and Operations, and may lead a small group in the future. Our ideal candidate will bring a data-driven mindset, proven leadership in managing cross-functional initiatives, and a passion for delivering exceptional customer outcomes in the performance apparel industry.

ROLE & RESPONSIBILITIES

• Develop and execute a comprehensive ecommerce strategy to drive revenue growth, improve customer acquisition, and optimize key performance indicators (Bounce Rate, Conversion, AOV, UPT, AUR, etc.).
• Oversee and optimize the Shopify Plus platform, ensuring smooth functionality, security, and adherence to best practices; continuously evaluate and implement new features to enhance the online shopping experience.
• Manage website development and operations, including UX/UI improvements, digital merchandising, and technical performance to ensure a seamless and engaging customer journey.
• Develop a digital merchandising strategy that enhances product discovery and navigation through optimized taxonomy, site architecture, and content presentation across the on-site customer funnel, from Homepage to Checkout.
• Collaborate with performance marketing and creative functions to enhance landing pages, promotional strategies, and site messaging that align with brand initiatives and customer expectations.
• Lead an A/B testing and conversion rate optimization program to refine customer pathways, increase engagement, and maximize sales opportunities through data-driven decisions.
• Work closely with Operations on forecasting and assortment planning to align product availability with demand and sales goals.
• Create and maintain insightful reporting dashboards to track key metrics, forecast trends, and identify opportunities for continuous optimization and revenue growth.

• 7 - 10+ years of ecommerce management experience in a direct-to-consumer (DTC) business or retail ecommerce department
• Must have: Expertise in Shopify Plus. 
• Experience with tangible goods (hardgoods/softgoods) with a background in apparel, outdoor, retail, or CPG/consumer goods strongly preferred.
• Prior roles as a Digital Product Owner, Ecommerce Manager, or Digital Merchandising Manager and early experience as a Site Merchandiser or Ecommerce Specialist will be helpful.
• Proven ability to develop and execute a site roadmap, collaborating with external stakeholders and Shopify agencies.
• Deep understanding of ecommerce best practices, trends, and technologies, including web development, UX/UI design, and site optimization.
• Strong analytical skills with experience in Google Analytics, Shopify, Klaviyo, Tableau/Looker, and A/B testing and personalization tools.
• Extensive experience with digital merchandising tools such as Searchspring and RetentionX to enhance product discoverability and conversion.

This is a hybrid role requiring some time in our office. Candidates should be based near Denver, Colorado and comfortable working from our office as needed.

TRUEWERK is committed to providing fair and competitive compensation through a combination of base salary and performance-based bonuses. Other benefits include but are not limited to: 

• Employer-paid medical coverage
• Employer-paid dental coverage
• Optional vision coverage
• Employer-paid Life and AD&D insurance
• Employer-paid Short-Term & Long-Term Disability coverage
• Affordable coverage for dependents and domestic partners
• Additional out-of-pocket insurance options
• HSA account with employer contribution
• 401K with company match
• Monthly technology stipend
• Annual performance bonus
• Unlimited PTO policy
• 11 company holidays
• Hybrid working schedule
• Employee Assistance Program for mental health support
• Free workwear for you and discounts for friends and family!

Salary Range: $150,000 - 160,000 base + bonus

Applications for this role are expected to be accepted through April 30, 2025. 

TRUEWERK is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at TRUEWERK are based on business needs, job requirements, and individual qualifications, without regard to race, color, age, religion, family or parental status, pregnancy, sex, gender identity, sexual orientation, national origin, disability, genetic information, or any other protected characteristic as outlined by federal, state, and local laws.