Loyalty Cobrand Marketing Manager

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Loyalty Cobrand Marketing Manager

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise. 

The One Key credit card program gives members a way to supercharge their earnings with Expedia, Hotels.com, and Vrbo. We are in growth mode after having launched the One Key Cards July 2024. 

We are looking for an experienced and self-starting marketing manager to create an instant impact, delivering meaningful campaigns and measurable business results.

The Loyalty Cobrand Marketing Manager is an adaptable, well-rounded marketer who can take end-to-end ownership of strategy development, marketing planning, creative and channel execution, and performance reporting and analysis. Working across the company, as well as externally with our bank and network partners, you will lead the marketing efforts to drive toward card acquisition and engagement goals. From launching marketing campaigns to testing new marketing channels and ideas, you’ll deploy your creative, project management and relationship-building skills to further amplify our loyalty program.

In this role, you will:

• Work with the bank partner and creative/design teams to develop all assets including customer-facing communications, digital placements, and terms & conditions to support credit card campaigns, and run the legal review process

• Develop and implement marketing plans to support card acquisitions and engagement in close partnership with the bank and internal partners such as loyalty, brand, media, creative, product, XD, and marketing channel partners like CRM, paid media, social, and PR

• Be the liaison between the financial partner and internal teams to prioritize efforts that drive the desired results

• Work with marketing channels teams and Finance on invoicing and reconciliation

• Analyze marketing performance to identify campaign learnings and areas of opportunity

Experience and Qualifications:

• 7+ years of work experience, with 2+ years in credit card or financial product marketing

• A well-rounded marketer who has experience with multiple marketing channels such as CRM, paid digital, social, PR, direct mail

• Strategic thinker who enjoys the end-to-end ownership of strategy development to execution

• Proactive project manager who can balance multiple initiatives and priorities

• Excellent communicator and relationship builder who can move teams forward toward a common goal

• Analytical, with the ability to derive practical insights from customer and marketing performance data

• Has a critical eye for creativity, always keeping the target segment in mind

• Highly organized, and someone with exceptional attention to detail

• Good problem solver with a strong business sense

• Dedicated, high-energy, creative, self-starter who has an excellent drive for results

• Naturally curious; someone who isn’t afraid to ask questions to challenge the status quo, and to find the best possible solution

• Ability to navigate a large organization and forge a plan forward when faced with ambiguity

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.