Outbound Campaign Specialist

SailPoint is looking for a highly strategic and execution-focused Outbound Campaign Specialist to join our Revenue Operations team. This role will be pivotal in enabling our DSR (Digital Sales Representative) organization to maximize their outreach effectiveness. You'll be responsible for designing, building, and optimizing outbound call guides, sales playbooks, training materials, and email sequences that drive engagement, qualify leads, and generate pipeline.

What You'll Do

• Campaign Strategy & Development: Collaborate with Sales Leadership, Marketing, and Product Marketing to understand target personas, market segments, and product messaging to develop comprehensive outbound campaign strategies.
• Call Guide & Playbook Creation: Design and build detailed, data-driven call guides and sales playbooks for various outbound motions (e.g., cold outreach, warm follow-up, event follow-up). This includes discovery questions, value propositions, objection handling, and qualification criteria.
• Email Sequence Development: Craft compelling, high-converting email sequences (including subject lines, body copy, and calls-to-action) for DSRs, optimized for different stages of the buyer's journey and campaign objectives.
• Training & Enablement: Develop and deliver training materials and sessions to the DSR team on new campaigns, messaging, and best practices for using call guides and email sequences. Provide ongoing coaching and support.
• A/B Testing & Optimization: Implement rigorous A/B testing on call guide elements, email subject lines, body copy, and sequence flows to continuously improve open rates, reply rates, meeting set rates, and conversion to qualified opportunities.
• Content Collaboration: Partner with content marketing to ensure alignment between outbound messaging and broader content strategy, leveraging relevant assets within outbound sequences.
• Performance Monitoring & Reporting: Track key metrics related to outbound campaign performance (e.g., email sequence engagement, call guide adherence, meeting set rates, pipeline generated). Provide regular reports and insights to leadership.
• Feedback Loop: Establish a robust feedback loop with DSRs to gather insights on what's working and what's not, rapidly iterating on campaign elements based on frontline experience.
• Process Improvement: Identify and recommend improvements to outbound processes, tools, and methodologies to enhance efficiency and effectiveness.
• Sales Enablement Tool Proficiency: Leverage and optimize sales enablement tools (e.g., Outreach, SalesLoft, Salesforce, Highspot) to build, deploy, and track outbound campaigns.

What You Bring

• 3-5 years of experience in a similar role focusing on sales enablement, outbound campaign development, or a highly strategic DSR role in a B2B SaaS environment.
• Proven track record of building effective call guides, sales playbooks, and email sequences that have directly contributed to pipeline generation and quota attainment.
• Deep understanding of the DSR function, including challenges, best practices, and motivation.
• Exceptional written and verbal communication skills, with a knack for crafting clear, concise, and persuasive messaging.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize campaign performance.
• Experience with sales engagement platforms such as Outreach.io, SalesLoft, or similar.
• Proficiency with CRM systems, particularly Salesforce.
• Excellent collaboration and interpersonal skills, with the ability to influence and work effectively with cross-functional teams (Sales, Marketing, Product Marketing, Revenue Operations).
• Proactive, self-starter mentality with a passion for continuous improvement and enabling sales success.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Bachelor's degree in Business, Marketing, Communications, or a related field.

Why SailPoint?

• Impactful Role: Directly influence the success of our sales teams and company growth.
• Innovative Environment: Be part of a dynamic company leading the identity security market.
• Career Growth: Opportunities for professional development and advancement.
• Collaborative Culture: Work with a passionate and supportive team.
• Comprehensive Benefits: We offer a competitive salary, excellent benefits package, and a supportive work-life balance.

Apply Today!

If you are a strategic and results-driven professional with a passion for enabling sales teams through effective outbound campaigns, we encourage you to apply!

SailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.  

Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability.  Contact hr@sailpoint.com or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations.