Offer summary

Qualifications:

Previous experience in B2B, SaaS, or digital agency environments managing paid campaigns., Strong analytical skills with experience in ABM analytics software and complex user journey analysis., Proficiency in search advertising (Google) and social media advertising (LinkedIn, Facebook)., Excellent copywriting and verbal communication skills in English..

Key responsibilities:

Plan, implement, and execute B2B paid campaigns across various platforms including Google and LinkedIn.

Develop and execute the ABM strategy while analyzing account behavior influenced by marketing campaigns.

Monitor and analyze campaign metrics to identify new growth opportunities and report findings.

Collaborate with cross-functional teams in marketing and sales to enhance account nurturing and content promotion.

Job description

About Staffbase

We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication. Our award-winning communications channels - intranet, employee app and email - deliver experiences that drive engagement and inspire hearts and minds.

We’re headquartered in Chemnitz, Germany, with offices in many locations throughout the world, including New York, London, Berlin and Dresden. Our international team counts more than 750 employees from 45+ nationalities and we have a growing base of 2200+ customers that want to transform their employee experience. We are rapidly scaling, post-Series E ($115 million funding), have strong-growing revenue, and our customers love us.

This is a 12-month fixed-term contract to cover maternity leave. While the role is temporary, there might be a potential option to turn this role into a permanent role after 12 months as we are a rapidly growing organisation.

As our Senior Performance Marketing Manager for the NA and UKI market you will play a crucial role in the continuous growth of our customer acquisition. You will own and develop ABM strategies to nurture B2B accounts through paid activities across the marketing funnel, refining channel selection, campaign execution, and target setting. If you value autonomy, opportunities for growth, and the willingness to learn and apply the most advanced ABM tactics and strategies this role is for you!

By joining the global Digital Marketing team, you will have the opportunity to work with a team of full-stack performance marketers but also actively work with the regional marketing teams and sales, on topics like, accounts nurturing, content & event promotion, ABM analyses. This role is based in the UK with the possibility to work from an office, but you can work from home whenever you want.

What you’ll be doing

Planning, implementing, and executing B2B paid campaigns across Paid Search (Google), Display (6Sense ideally) and Paid Social (YouTube, LinkedIn and Meta)
Further developing and executing our ABM strategy
Use ABM analytics software to analyse how accounts behavior is influenced by performance marketing campaigns
Be able to analyse complex user journeys where most of the touchpoints are impressions, views and social interactions, rather than clicks
Monitoring and analysing campaign metrics and reporting to find new opportunities for growth
Creating and testing copy, creatives and ad form
Staying up-to-date on the latest performance marketing tactics, trends, and best practises
Developing new and relevant skills that help you grow within your role
Become the topic expert for all things performance and ABM across the company, and the got to person for everything performance marketing for NA and UKI

What you need to be successful

Previous experience and comfort in owning the implementation & execution of paid campaigns within a B2B, SaaS, or digital agency environment
Prior experience in search advertising (Google) and social media advertising (LinkedIn, Facebook)
Experience with working on accounts lists on Salesforce
Strong analytical skills with the ability to make sense of data and to analyse complex user journeys. Previous experience using 6Sense and other ABM platforms are a big plus
Ownership and motivation to lead strategic level projects and present your findings to stakeholders across the business
Experience working with cross-functional teams across marketing and sales
Curiosity and passion about all things ABM, growth, digital marketing
Strong desire to quickly understand our industry, needs and challenges of prospective buyers of Staffbase to know what content / copy would resonate with them
Strong copywriting and verbal communication skills in English

What you'll get

Competitive Compensation - we offer attractive salary packages including LTIP (unit-based Long Term Incentive Plan). Employees receive units (based on job level) that have no initial value, but will crystallize upon an exit event and turn into cash. An exit event is a public listing of Staffbase or an acquisition by another company
Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of £1356
Growth Budget - all employees get a yearly budget for external training of £900 and one day off for growth per year (increase to two days in 2nd year)
Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August
Wellbeing - Monthly Wellbeing Allowance £30, from fitness to mental health, hobbies to relaxation
Support - we’re offering a Company Pension and Private Medical Insurance incl. Dental, life assurance
Health - The offices are equipped with fruits, drinks and snacks and ergonomic workplaces
Team Building - Regular team and office events including the yearly Staffbase Camp
Volunteers Day - you’ll get one day off per year for supporting a social project
Employee Referral Program - one of your friends is a fit to one of our full-time openings? Refer them and get a referral bonus paid