Product Marketing Manager I

Description

We provide technology that community financial institutions use to manage risk and drive growth. Our solutions automate key processes – from anti-money laundering to fraud detection to CECL readiness to lending workflows – empowering our customers by addressing their Enterprise Risk Management needs.

Abrigo is seeking a Product Marketing Manager I to join our Marketing Team. This role will be responsible for understanding and communicating the value of our current and future Financial Crime software solutions and advisory offerings to drive revenue growth, customer retention, and product adoption.

The Product Marketing Manager I will work closely with the Product Management and Advisory teams to understand our products and advisory offerings and translate them into value-based communications and strategic go-to-market plans. The Product Marketing Manager I will also partner with other roles across the organization, including additional members of the marketing team to create awareness and generate demand, and with sales for deal support. Success in the role will be measured by on-time delivery for new product launches, revenue by product lines, higher win rates, and successful partnerships with key stakeholders. The Product Marketing Manager I should take a proactive approach to all initiatives to achieve their objectives. This role will report to the Director, Product Marketing.

Applicants may choose to work remote, or be hybrid-based at our office in Raleigh, NC or Austin, TX.

What You’ll Do:

• Define and communicate the value of Abrigo’s current and future solutions by creating and maintaining content to support GTM initiatives, including launch plans, messaging documents, persona guides, product one pagers, competitive battlecards, web content, and video scripts, among other deliverables   
• Plan and project manage go-to-market initiatives for new products, significant enhancements, and advisory offerings, ensuring that programs and content are targeted for primary buyer and user personas
• Participate as a core team member for campaigns to help define and execute strategies to achieve objectives
• Partner with the Product team to help shape product priorities and roadmap by proactively delivering market sizing information and market, customer, product, and competitive insights
• Support sales enablement programs and the sales teams with messaging and content
• Administer win/loss programs and conduct market research and competitive analysis to inform messaging, launches, sales programs, and campaigns 
• Leverage competitive data and analytics to support pricing and packaging strategy with our Finance and Product Teams
• Build relationships with industry analysts and SMEs to understand market trends, gather feedback on product strategy, and more

What You’ll Need:

• BA/BS degree or equivalent and 3 years in product marketing preferred
• High level of proactivity, accountability, and curiosity  
• Data-driven decision making
• Demonstrated ability to understand and communicate more complex industry and technical issues with customers and prospects
• Knowledge of financial technology and financial crime solutions preferred
• Excellent written and verbal communication skills
• Ability to lead internal presentations and customer calls and webinars
• Focus on continuous improvement and ongoing learning

What You’ll Get:                                                                  

• Market competitive total rewards package
• To be part of the Heart & SOUL of a winning company with an inspiring mission
• The opportunity to Make Big Things Happen
• Competitive salary along with full health benefits with an HSA option
• Flexible PTO and bank holidays
• 401(k) plan and company match

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, age, genetic trait, sexual orientation, national origin, disability status, or any other characteristic protected by law. 

Abrigo is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at c[email protected] with the subject line accommodation.