Senior Director, Head of Marketing - CRO Services

As leaders in the pharmaceutical support industry, UBC is devoted to empowering health solutions for a better tomorrow. We take pride in improving patient outcomes and advancing healthcare. At UBC we provide services to enhance the entire drug development process and commercialization lifecycle - From clinical trial support to real-world evidence generation.

Embark on a rewarding career journey with UBC! Grow your career while making a meaningful impact on the world around you. UBC fosters a culture built on our Core Values of Respect, Accountability, Innovation, Quality, Integrity, and Collaboration. We believe in an inclusive workplace that fosters creativity.

If you are seeking a career that will challenge, inspire, and reward you, join us at UBC!

MMK99K - Senior Director, Head of Marketing

Brief Description:   

The Senior Director, Head of Marketing, will lead UBC’s Marketing team, having ownership and ensuring the strategic planning and delivery of all brand and segment integrated marketing campaigns, content generation, trade media, digital marketing, website design and optimization, conference & event presence and social media management. Day-to-day, this leader will ensure the comprehensive marketing strategy is aligned to business objectives, sales goals and senior leadership vision to drive brand awareness and customer acquisitions. This role will work in close collaboration with cross-functional teams including senior sales team members, segment leadership and agency partners to plan and pivot initiatives as needed to meet sales growth and market demands. The Head of Marketing is the key advocate and owner of the brand, ensuring brand integrity is at the core of all communications. 

Specific job duties:

• Develop marketing strategy that aligns with business goals and translate strategy into integrated marketing plans, leading agency direction.
• Lead oversight and direction of brand management, including positioning, messaging and integrated communications.
• Serve as a key advisor to executive leadership for marketing and communication planning and strategic development
• Manage and drive efficiencies of full-service agency partnership on the strategy and development of integrated marketing content and communications, creative concepting, sales enablement, event support, media buys, database management, customer research, scope-of-work negotiations and budget supervision.
• Oversee event planning and management, including vendor analysis, ROI tracking, process improvement, marketing communication development and budget supervision.
• Operationalize and enforce of brand identity, standards and guidelines with all internal stakeholders and external partners.
• Responsible for marketing communications performance metrics, working with the agency to develop benchmarks, KPIs and optimizations.
• Establish and operationalize efficient marketing project process management to ensure workload is aligned to business goals and agency scope-of-work.
• Oversee total sales & marketing budget management, including planning, forecasting and ongoing invoice reconciliation.
• Partner with internal communication team to align external marketing to internal comm initiatives that are strategically imperative. 
• Lead and manage marketing team to drive workload efficiencies and foster a collaborative environment with internal and external cross-functional partners.

Supervisory Responsibility:  

At minimum - 2 direct reports 

Desired Skills and Qualifications:

• Bachelor’s degree or equivalent and 10-15 years relevant experience or master’s degree with 8-12 years of relevant experience
• Strong B2B marketing experience in life sciences or related industry preferred
• Knowledge of the core Clinical Research Organization market, services, and customer base
• Strong strategic vision and significant experience developing marketing strategies aligned to cross-functional business goals to launch and/or revive products and services
• Significant experience leading and managing full-service marketing and advertising agencies to deliver integrated marketing campaigns
• Mastery of multi-channel management (digital, social, content marketing) and tactic planning with ability to sell ideas to internal stakeholders and external partners
• Experience interpreting data and analytics to generate insights and perform data-based decision making
• Business acumen and understanding of financial metrics with strong budget management and reconciliation skills
• Exceptional communication and presentation skills with strong ability to influence senior leadership
• Growth mindset that can see beyond the day-to-day yet pivot quickly with fast, confident decisions to help the business achieve long-term customer acquisition and retention goals
• Experienced people leader and collaborator with ability to foster genuine relationships, motivate teams and assess strengths & development areas for growth. 
• Working knowledge of marketing automation applications and variety of “creative suite” technology used in marketing communication development
• Proficient in Microsoft Office suite

Benefits:

At UBC, employee growth and well-being are always at the forefront. We offer an extensive range of benefits to ensure that you have everything you need to thrive personally and professionally. 

Here are some of the exciting perks UBC offers:

• Remote opportunities
• Competitive salaries
• Growth opportunities for promotion
• 401K with company match*
• Tuition reimbursement
• Flexible work environment
• Discretionary PTO (Paid Time Off)
• Paid Holidays
• Employee assistance programs 
• Medical, Dental, and vision coverage
• HSA/FSA
• Telemedicine (Virtual doctor appointments)
• Wellness program
• Adoption assistance
• Short term disability
• Long term disability
• Life insurance
• Discount programs

UBC is proud to be an equal opportunity employer and does not discriminate because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class. We are committed to a diverse, equitable and inclusive culture that fosters respect for each other, our clients, and our patients.

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