Product Marketing Manager

Role Overview:

McAfee is seeking an experienced and motivated Product Marketing Manager to lead the go-to-market strategy and execution for the next evolution of our core protections, helping protect millions of people from scams, identity theft, and online threats in an era where digital safety matters more than ever.

This is a Hybrid position located in either San Jose, CA or Frisco, TX. You will be required to be onsite on an as-needed basis, typically 1 to 6 times a month. We are only considering candidates within a commutable distance to one of the two locations and are not offering relocation assistance at this time.

About the role:

As a Product Marketing Manager, you will lead go-to-market planning and execution for the next generation of our core cybersecurity protections. You’ll bring a sharp customer lens, competitive instincts, and cross-functional leadership to ensure our solutions stand out in a crowded market and deliver real value to the people who rely on us to stay safe online.

In this role, you will:

• Champion the voice of the customer by deeply understanding user needs, behaviors, and pain points—then translate those insights into actionable marketing requirements.

• Track and interpret market trends, threats, and opportunities, using your competitive analysis to inform product positioning and future investments.

• Collaborate with product, sales, marketing, and creative teams to craft a compelling narrative, differentiated messaging, and a seamless customer experience across touchpoints.

• Drive go-to-market strategy and execution, from new product launches to ongoing lifecycle campaigns that drive awareness, acquisition, and retention.

• Influence business strategy by articulating how our offerings uniquely deliver customer impact, and spotting new market opportunities that align with company priorities.

About You:

• 5+ years of product marketing experience, preferably in cybersecurity, SaaS, or consumer protection technologies.

• Proven track record of launching new products or major enhancements and driving measurable outcomes.

• Strong storyteller and strategist—able to simplify complex tech into compelling, benefits-led messaging.

• Deep experience in cross-functional collaboration, particularly with Product Management, Sales, Customer Success, and Growth Marketing.

• Sharp analytical thinking and financial acumen—you know how to turn data into decisions.

• Skilled at developing assets that move prospects and customers: white papers, datasheets, sales enablement content, videos, and more.

• Comfortable navigating ambiguity and leading through change in a fast-moving, mission-driven environment.

#LI-hybrid

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• Pension and Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.