Sr. Product Marketing Manager

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

The Opportunity  

Ready to accelerate your career in B2B product marketing? Join the company that is changing the world through digital experiences – Adobe. Adobe has a portfolio of leading B2B marketing technology offerings that help businesses transform their go-to-market, including Marketo Engage, Journey Optimizer B2B Edition and Real-Time CDP B2B Edition. Adobe is helping marketing teams evolve into the next generation of customer engagement across the full lifecycle of an account – acquisition, expansion and retention – by reimagining B2B marketing in the age of AI. We call this B2B 3.0.

Adobe is looking for a Senior Product Marketing Manager to join the B2B Product Marketing team.  This team is focused specifically on making our B2B portfolio a success within the broader Adobe Experience Cloud Portfolio. This position is a critical member of the team with key responsibilities for growing our business by executing go-to-market strategies for solutions that span multiple product offerings.

Examples of programs you will be expected to drive include product positioning and launch activities, sales play development and enablement, business and competitive analysis and developing and delivering product content via blogs, webinars, training materials, etc. This is a high impact position and previous experience in product marketing or a related function is required.

In addition, you possess a record of success in SaaS, software or technology product marketing, delivering measurable results. Deep understanding of B2B marketing will be critical for this role. You understand and love Go-To-Market and are comfortable switching between strategy and execution. You have the confidence and leadership skills to influence cross-functional teams and command respect across all organizational levels and are comfortable in a dynamic, matrixed environment. 

What You'll Do 

• Deeply understand our buyers and markets
• Empower our sales team to progress deals, through enablement and direct deal support
• Drive clear messaging and content strategies that appeal to potential and existing customers and translate that into engaging storytelling
• Create and manage a compelling set of sales tools and collateral
• Learn our product use cases and partner with Product Management to help shape product roadmap and vision
• Evangelize B2B offerings to analysts and potential customers in deals or events
• Understand the competitive landscape and train sales to win against competitors
• Develop strategic plans, market positioning, and value propositions

What You Need to Succeed 

• BS/BA and 5+ years related work experience required, MBA a plus.
• Experience in product marketing including proven success in messaging, storytelling, sales enablement and business analysis
• Experience marketing world-class Software-as-a-Service products.
• Strong analytical, written, and verbal communication skills
• Experience presenting to large and small audiences both live and virtual
• “High-horsepower” thinker – “High Execution” doer
• Ability to work across organizational lines and influence without authority
• Comfortable in a fast moving, dynamic environment
• Highly skilled at critical decision-making
• Experience with marketing automation, campaign management, digital marketing or email marketing platforms or marketing to marketers a plus.
• Experience marketing and selling to both large enterprises and scaling a high volume/velocity software business a plus

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 -- $213,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

 

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