Marketing Automation Specialist

Description

Position Summary

We are seeking a highly skilled Marketing Automation Specialist to join our dynamic marketing team. This role will work with Marketo, demonstrating expertise in marketing automation, omnichannel campaign management, lead scoring, reporting and lead lifecycle management. The Marketing Automation Specialist will optimize marketing processes and drive revenue growth through effective use of Marketo.

The Marketing Automation Specialist will coordinate and oversee various marketing initiatives, ensuring projects are completed on time, within budget, and to the highest standards.

Essential Functions and Duties

Campaign creation and execution

• Building complex marketing automation campaigns in Marketo, including email sequences, landing pages, forms, and dynamic content, tailored to specific audience segments.
• Design and execute complex workflows, including lead scoring, segmentation, and personalized email campaigns.
• Collaborate with cross-functional teams to align marketing strategies with business objectives and ensure seamless execution of campaigns.
• Stay up to date with the latest trends and best practices in marketing automation and apply them to enhance campaign effectiveness.

Lead nurturing and scoring

• Developing targeted lead nurturing campaigns to guide prospects through the sales funnel based on behavior and interests.
• Develop, implement, and manage marketing automation campaigns using Marketo to drive lead generation, nurturing, and conversion.
• Develop and maintain lead scoring strategies and programing

Data management

• Maintaining data hygiene within Marketo, ensuring accurate lead scoring and lifecycle stage progression.
• Maintain data integrity and ensure accurate tracking and reporting of marketing metrics within Marketo.
• Ability to interpret data, identify trends, and use insights to inform campaign optimization.

Segmentation and targeting

• Creating targeted audience segments using demographic, behavioral, and firmographic data to deliver personalized messaging.

Integrations management

• Managing integrations between Marketo and other systems like Salesforce, Oktopost, websites and other platforms within our technology stack.

Performance analysis and reporting

• Monitoring campaign performance metrics (open rates, click-through rates, conversion rates), generating detailed reports, and identifying areas for optimization.
• Analyze campaign performance and provide actionable insights to optimize marketing efforts and improve ROI.
• Experience with Marketo Revenue Cycle Modeler/Revenue Cycle Explorer
• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously
• Developing tracking and reporting strategies for tradeshows and other marketing channels within Marketo

A/B testing and optimization

• Conducting A/B testing on email subject lines, content, and landing pages to continuously improve campaign performance.
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.

Stakeholder collaboration

• Working closely with sales, marketing, and product teams to align marketing automation strategies with overall business goals.

Training and support

• Providing training and support to internal teams utilizing Marketo features and best practices.

Company Adherence

• Adheres specifically to all company policies and procedures, Federal and State regulations and laws.
• Display dedication to position responsibilities and achieve assigned goals and objectives.
• Represent the Company in a professional manner and appearance at all times.
• Understand and internalize the Company’s purpose; Display loyalty to the Company and its organizational values.
• Display enthusiasm and dedication to learning how to be more effective on the job and share knowledge with others.
• Work effectively with co-workers, internal and external customers and others by sharing ideas in a constructive and positive manner; listen to and objectively consider ideas and suggestions from others; keep commitments; keep others informed of work progress, timetables, and issues; address problems and issues constructively to find mutually acceptable and practical business solutions; address others by name, title, or other respectful identifier, and; respect the diversity of our work force in actions, words, and deeds.
• Comply with the policies and procedures stated in the Injury and Illness Prevention Program by always working in a safe manner and immediately reporting any injury, safety hazard, or program violation. 
• Ensure conduct is consistent with all Compliance Program Policies and procedures when engaging in any activity on behalf of the company. Immediately report any concerns or violations.
• Other duties as assigned.

Qualifications

Education, Knowledge, Skills and Experience

Required Education:

• Bachelor's degree in marketing, business, or a related field.
• Marketo certification preferred but not required.

Required Knowledge

• Deep understanding of Marketo functionalities including email sending and management, audience segmenting, lead management and scoring, smart campaigns, dynamic content, reporting, revenue cycle modeler, etc.
• The successful candidate will have a good understanding of other marketing technologies such as Google Analytics and ad platforms, social media platforms, chat bots, blog platforms, etc
• Intermediate understanding of CRM applications (Salesforce.com). 
• Expert knowledge in MS Office (Word, PowerPoint, and Excel) required.
• Strong knowledge of communication practices and techniques.
• Strong understanding of UTM parameter usage, organization and their role in reporting.

Preferred Knowledge

• Strong working knowledge of Salesforce and CRM systems.
• Knowledge of database management concepts and best practices.
• Solid understanding of email deliverability and the ability to resolve issues.
• Intermediate knowledge of HTML, CSS, and other web technologies for landing page development. Basic understanding of JavaScript.
• Velocity script for advance email content experiences.
• Up to date on industry trends and able to stay ahead of the curve.

Required Experience

• Minimum of five (5) years of experience with Marketo required.
• A minimum of five (5) years’ experience in a similar role.
• Proven experience in designing and executing successful marketing automation campaigns across multiple channels.
• The candidate will maintain confidentiality of sensitive documents and projects; prioritize multiple projects; and perform with accuracy in work product.

Preferred Experience

• Experience using Adobe creative tools including, but not limited to, InDesign, Photoshop, Illustrator, and Flash.
• Experience with HTML, CSS, and other web technologies for landing page development.
• Experience with scheduling and routing projects between designers, clients, and review teams.
• Experience with project management software preferred. 

Required Skills

• Excellent written and verbal communication skills to effectively collaborate with cross-functional teams.
• Excellent organizational and project management skills and ability to meet deadlines
• Excellent communicator, with brilliant presentation and organizational skills.
• Must be able to think analytically and strategically
• Capable of working well as part of a team as well as independently
• Great multitasker and capable of simultaneously managing multiple projects with different deadlines
• Must have strong organizational skills
• Must have a detail orientation and the proven ability to prioritize work
• Sound decision-making abilities

Physical requirements

Vision, hearing, speech, movements requiring the use of wrists, hands and/or fingers. Must have the ability to view a computer screen for long periods and the ability to sit for extended periods. Must have the ability to work the hours and days required to complete the essential functions of the position, as scheduled.  The employee occasionally lifts up to 20 lbs. and occasionally kneels and bends. Must have the ability to travel occasionally. Working condition include normal office setting/warehouse.

Mental Demands

Learning, thinking, concentration and the ability to work under pressure, particularly during busy times.   Must be able to pay close attention to detail and be able to work as a member of a team to ensure excellent customer service.  Must have the ability to interact effectively with co-workers and customers, and exercise self-control and diplomacy in customer and employee relations’ situations.  Must have the ability to exercise discretion as well as appropriate judgments when necessary.  Must be proactive in finding solutions.

Direct Reports

No

EEO Statement

FFF Enterprises and Nufactor are an equal opportunity employer and prohibits discrimination and harassment based on the following characteristics: race, color, religion, national origin, physical or mental disability, gender, age (40 years and over) qualified veteran and any other characteristic protected by state or federal anti-discrimination law covering employment. These categories are defined according to Government Code section 12920. The Company prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics.