Senior Manager, B2B Marketing Growth

About OffSec

Founded in 2007 by the creators of Kali Linux, OffSec (formerly known as Offensive Security) is the leading provider of continuous professional and workforce development, training, and education for cybersecurity practitioners. OffSec’s distinct pedagogy and practical, hands-on learning help organizations fill the infosec talent gap by training their teams on today’s most critical skills.

Become a part of our global presence and work from anywhere. With team members in over 40 countries, we believe in inspiring people of all backgrounds and communities. The OffSec team is composed of diverse, internationally published authors, conference speakers, and seasoned information technology professionals from both the private sector and governments worldwide.

Excited about our mission and what we do? Apply and join us!

About the Job

OffSec is seeking a data-informed and creative B2B Marketing Growth Senior Manager to drive the planning, execution, and optimization of integrated marketing campaigns that support brand visibility, lead generation, and customer engagement on a global scale. As a core member of the Growth Marketing team, you will lead multi-channel campaigns across digital, email, web, paid media, and events, working closely with cross-functional teams including Product Marketing, Sales, Content, and RevOps.

You will play a pivotal role in orchestrating global marketing efforts aligned with our go-to-market strategy, delivering measurable business impact. This is an opportunity to help shape a fast-growing brand in the cybersecurity space and work at the intersection of marketing strategy, execution, and analytics.

Duties and responsibilities

Campaign Strategy & Execution

• Design and execute end-to-end integrated marketing campaigns across global regions to drive awareness, pipeline growth, and revenue.
• Collaborate with regional stakeholders to ensure localization, cultural relevance, and channel optimization.

Cross-Functional Collaboration

• Partner with Product Marketing, Content, and Sales teams to develop campaign messaging, assets, and audience segmentation strategies.
• Align campaigns with lifecycle stages, personas, and verticals to ensure cohesive engagement and conversion.

Performance Tracking & Optimization

• Monitor key performance metrics (impressions, CVR, MQLs, SQLs, pipeline contribution) and optimize in-flight campaigns based on data.
• Use A/B testing and attribution tools to continuously improve conversion paths and campaign ROI.

Project Management

• Build and maintain a global campaign calendar and ensure timely delivery of assets and launches.
• Manage campaign budgets, timelines, and third-party vendors where needed.

Tech Stack & Automation

• Leverage HubSpot and Salesforce for campaign execution and reporting.
• Partner with Revenue Operations to ensure campaign data integrity and integration across platforms.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 4+ years of experience managing global or regional campaigns in a B2B SaaS environment.
• Deep understanding of integrated marketing strategies, campaign funnel metrics, and digital best practices.
• Proven success managing multi-channel campaigns across email, paid media, webinars, and organic channels.
• Strong analytical skills and familiarity with data tools (e.g., Looker, Salesforce, and HubSpot).
• Exceptional project management and collaboration skills in a fast-paced, remote-first organization.
• Ability to operate across time zones and work autonomously with minimal oversight.

Working conditions

This role is a full-time salaried position. Work hours for this position are flexible and will be performed from a home office.

Direct reports

This position has no direct reports.

EEO

OffSec provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.