Content Marketing Manager

The Content Marketing Manager leads content strategy and digital engagement across Dairy MAX’s brands, ensuring a cohesive and compelling presence through owned media. This role focuses on content development, social media, and digital storytelling that connects with audiences. With a sharp understanding of consumer behavior and a passion for fresh ideas, the Manager supports both brand and organizational priorities.

Requirements

• Develop and maintain an omni-channel content strategy aligned with organizational and federation priorities, ensuring brand consistency and audience engagement.

• Lead digital content across websites, social media, and other owned channels to deliver innovative, relevant and impactful stories.

• Drive content marketing ROI by aligning strategy with business goals, managing budgets, and ensuring efficient resource use.

• Collaborate with cross-functional teams to align content with broader education and dairy consumption goals.

• Oversee content optimization through A/B testing, audience segmentation, and SEO best practices including keyword research, metadata, and tagging.

• Manage and grow social communities by fostering dialogue, responding to inquiries, and creating engagement opportunities.

• Stay current on industry trends, platform updates, and content formats to improve quality and expand reach.

• Track, analyze, and report performance using KPIs like engagement, reach, and impression; partner with the Analytics Manager to refine strategy.

Skills, Abilities, and Behaviors:

• Experience: 3+ years in digital marketing, content strategy, or social media, with experience leading content initiatives or managing projects.
• Content Creation: Strong writing, editing, and storytelling skills, with the ability to create compelling content tailored to digital audiences.
• Communication: Excellent verbal and written communication skills with the ability to present ideas clearly and confidently.
• Social Media Management: Proven ability to manage and grow social media communities in alignment with brand voice and objectives.
• SEO & Content Strategy: Proficiency in keyword research, SEO fundamentals, and optimizing content across digital platforms.
• Analytics & Reporting: Experience with tools like Google Analytics and social platform insights to measure performance and guide content decisions.
• Collaboration & Leadership: Strong cross-functional collaboration skills with the ability to guide team members and align efforts toward shared content goals.
• Consumer-Centric Thinking: Understanding of digital audience behavior and a passion for creating content that informs, inspires, and motivates.
• This role is essential to shaping Dairy MAX’s digital voice, ensuring content efforts meaningfully engage audiences and support the organization’s broader goals.

Benefits

We know that in order to meet our goal of growing dairy demand, we need the best people. We offer competitive compensation and generous benefits to help our employees balance their work and personal lives. Our comprehensive health and welfare plans offer medical, dental, vision, life, short-term and long-term disability and flexible spending accounts (health care, dependent care, transit and parking). Our 401k provides up to a 10% match and includes a Roth account. Dairy MAX reserves the right to change or end its benefits plans or programs at any time.

About Us

Dairy MAX, is a non-profit dairy council, representing more than 900 dairy farm families across Colorado, southwest Kansas, Louisiana, Montana, New Mexico, western Oklahoma, Texas and Wyoming.

Dairy MAX is proud to be an Equal Employment Opportunity Employer committed to the principles of diversity. Qualified applicants will receive consideration for employment without regard to race, color, religion, ethnicity, sex, disability, age, sexual orientation, gender identity, protected veteran status, or any other characteristic protected by applicable law.

We regret it is not possible to communicate with candidates except those who most closely match our requirements. Thank you.