Senior Salesforce Administrator - Trax Retail

This position is fully remote and available ONLY for applicants living in countries in Central America and Mexico, including Guatemala, Honduras, El Salvador, Costa Rica, and Panama.

**Please submit your resume in ENGLISH. Resumes received in other languages will NOT be evaluated.**

JOB SUMMARY:
We are seeking a highly skilled and strategic Senior Salesforce Administrator to own the design, configuration, and ongoing administration of our Salesforce platform, with a particular focus on Sales Cloud and Marketing Cloud. You will play a key role in translating business needs into scalable technical solutions, optimizing user experience, and driving operational excellence across the revenue engine.

This is a high-impact role ideal for someone who is both technically strong and business-savvy, with a proactive mindset and a passion for continuous improvement.


KEY RESPONSIBILITIES:

• Platform Ownership: Serve as the subject matter expert and primary administrator for Salesforce Sales Cloud and Marketing Cloud, including configuration, user management, and data integrity.
• Solution Design: Collaborate with stakeholders across Sales, Marketing, Customer Success, and RevOps to design scalable Salesforce solutions that support business processes and GTM strategy.
• Process Optimization: Analyze current workflows, recommend improvements, and implement best-in-class automation using Flows, Process Builder, and custom objects.
• Campaign & Lead Management: Partner with marketing to support campaign execution, lead routing, scoring models, and alignment with Sales for MQL/SQL handoff.
• Data & Reporting: Ensure data accuracy across the platform, implement data hygiene strategies, and build dashboards/reports to support visibility and decision-making.
• Integration Management: Manage integrations with key systems (DealHub, Captivate IQ, and Workato to ensure seamless data flow and user efficiency.
• Training & Support: Provide training, documentation, and tier-2 support to end users, ensuring adoption and consistent usage across the organization.
• Governance: Maintain system security and compliance protocols, monitor platform performance, and manage regular audits and platform updates.

REQUIRED QUALIFICATIONS:

• 5+ years of hands-on Salesforce administration experience, including deep expertise in Sales Cloud; Marketing Cloud experience strongly preferred.
• Salesforce Administrator Certification required; Advanced Administrator or Marketing Cloud certifications are a plus.
• Strong experience in declarative tools (Flows, Validation Rules, Custom Objects), and basic knowledge of Apex or SOQL a plus.
• Proven track record designing and scaling solutions that align with GTM strategy and improve operational efficiency.
• Experience with B2B SaaS revenue operations, marketing automation tools, and CRM integrations.
• Excellent project management, communication, and stakeholder engagement skills.

PREFERRED SKILLS:

• Experience with tools like DealHub, Captivate IQ, Workato, or BI tools (e.g., PowerBI).
• Familiarity with Agile/Scrum methodologies and project tracking tools (e.g., Jira, Asana).
• Ability to thrive in a high-growth, fast-paced, cross-functional environment.