Director, US Marketing, Product Portfolio | Remote US

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

People Leader

All Job Posting Locations:

Abilene, Texas, United States, Abilene, Texas, United States, Akron, Ohio, United States, Albuquerque, New Mexico, United States of America, Allentown, Pennsylvania, United States, Alpharetta, Georgia, United States, Anchorage, Alaska, United States, Annapolis, Maryland, United States, Asheville, North Carolina, United States, Ashland, Kentucky, United States, Aurora, Illinois, United States, Barnstable, Massachusetts, United States, Beckley, West Virginia, United States, Bellingham, Washington, United States, Billings, Montana, United States, Birmingham, Alabama, United States, Bismarck, North Dakota, United States, Bridgeport, Connecticut, United States, Burlington, Vermont, United States, Chandler, Arizona, United States, Charleston, South Carolina, United States, Chattanooga, Tennessee, United States, Colorado Springs, Colorado, United States of America, Columbia, Missouri, United States, Concord, New Hampshire, United States {+ 24 more}

Job Description:

***This is a field-based remote role available in all cities within the US. While specific cities are listed in the Locations Section for reference, please note that they are examples only and do not limit your application.  We invite candidates from any location across the US to apply.***

Johnson & Johnson is recruiting for a Director, US Marketing, Product Portfolio to join our US Surgical Vision team.  This position is remote-based in the US with the ideal candidate based out of the Irvine, CA office location.

About Johnson & Johnson

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.

About Vision

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

Position Summary

The Director of US Marketing, Product Portfolio will create and implement the overall development and implementation of the US surgical portfolio strategies, while leading all core product and sales enablement initiatives. This role is responsible for executing product positioning, product management, and utilizing clinical data and claims to support marketing efforts for all US Surgical Vision product portfolio including all Phaco Systems, Catalys Femtosecond Laser, iLASIK Refractive suite, TECNIS family of IOLs, OVD and all other disposable surgical products. The director will also be responsible for enabling the sales organization with the necessary sales and support tools for success as well as targeting and customer segmentation. Additionally, the role will involve leading various new product introductions, be a key partner for sales training and professional education, and oversee strategy to achieve the business number. The director will also implement necessary lifecycle management strategies and pricing and revenue growth programming. The director's responsibilities will include working with finance and commercial operations to ensure accurate forecasting, demand planning and consignment and revenue building.

The Director of Marketing will cultivate strong partnerships with multiple functions including Global Strategic Marketing, Sales, Education, Training, Prof Ed, Sales Operations, Finance, Strategic/Corporate Accounts, Research & Development, Corporate Communications, and outside agencies and vendors to effectively build and execute key commercial activities. This senior leader directs managers and/or senior individual contributors in a matrix environment and is accountable for meaningful career development conversations, regular coaching, and feedback.

Key Responsibilities

• Develop and execute US strategic plans for the full product portfolio, including identifying target markets, key customer segments, defining product positioning, and conducting market research to drive business growth.
• Work with finance and Global Business Analytics to determine latest thinking in performance trends and market growth assumptions to build realistic business plan target goals for BP, JU, NU and ongoing IBP.
• Work closely with the sales team to develop sales enablement strategies and tools, including target customer identification, sales promotional programs, and effective communication materials.
• Champion pricing strategies and revenue growth programs to maximize profitability while ensuring competitive market positioning.
• Lead NPI (New Product Introductions) initiatives, working cross-functionally with GSM, operations, and sales teams to successfully launch new products into the market.
• Develop materials and support tools for sales organization, ensuring they have the necessary resources to effectively use and promote products.
• Work with Med Affairs, R&D and Professional Engagement to implement clinical data and claims to support product positioning and marketing efforts, ensuring that claims are backed by evidence and aligned with regulatory requirements.
• Cross functional collaboration with demand planners and supply to accurately forecast and secure supply and demand for both revenue and consignment build to align with revenue and consignment targets.
• Contribute to top level decisions and considers value proposition, market landscape, and the target audience to make compelling business cases.
• Work cross functionally with training and professional education to implement portfolio strategy, messaging, tools and data into sales force training and professional education programming.
• Work closely with sales operations to manage KPIs through dashboard development and report both leading and lagging indicators to senior leaders.
• Oversee the lifecycle management of existing products to ensure they fit in the overall portfolio strategy, including evaluating product performance, and identifying opportunities for improvement while ensure minimal business impact on customer base. Work with demand, consignment, and finance teams to implement strategies to utilize existing inventory prior to end-of-life status.
• Support business and financial objectives within the allocated marketing budget.
• Create a purpose driven environment by aligning Johnson & Johnson’s Credo and Leadership Imperatives with the strategies and goals of the team and enterprise.

Qualifications

• Bachelor’s degree required. MBA is strongly preferred.
• Minimum of 10 years marketing experience is required.
• Demonstrated experience in critical marketing competencies.
• Downstream marketing experience with a demonstrated track record of launch execution.
• People leadership experience with expertise in effective change leadership and change management skills.
• Demonstrated comfort with ambiguity.
• High learning agility and the ability to thrive in a fast paced, innovation-focused environment.
• The ability to actively develop talent and culture to achieve results.
• Candidates must be outstanding communicators, collaborators, and have the ability to influence.
• Must have a demonstrated track record of strong leadership capabilities with ability to work effectively in a matrix and unstructured environment.
• Broad business acumen and P&L orientation required.
• Up to 25% domestic travel may be required.

The anticipated base pay range for this position is $146,000 to $251,850.

The Company maintains highly competitive, performance-based compensation programs.  Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan.  The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation’s performance over a calendar/performance year.  Bonuses are awarded at the Company’s discretion on an individual basis.

Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.

Employees may be eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).

Employees are eligible for the following time off benefits:

• Vacation – up to 120 hours per calendar year.
• Sick time - up to 40 hours per calendar year.
• Holiday pay, including Floating Holidays – up to 13 days per calendar year.
• Work, Personal and Family Time - up to 40 hours per calendar year.

For additional general information on Company benefits, please go to:  https://www.careers.jnj.com/employee-benefits.

This job posting is anticipated to close on 6/19/25.  The Company may however extend this time-period, in which case the posting will remain available on https://www.careers.jnj.com to accept additional applications.

For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit www.careers.jnj.com. 

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. 

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (ra-employeehealthsup@its.jnj.com) or contact AskGS to be directed to your accommodation resource.

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The anticipated base pay range for this position is :

$146,000 to $251,850

Additional Description for Pay Transparency: