Offer summary

Qualifications:

At least 5 years of digital performance marketing experience in eCommerce or related fields., Experience managing digital retail media campaigns, preferably with large-scale eCommerce campaigns., Strong understanding of retail media networks and programmatic vendors., Proven ability to build client relationships and manage budgets effectively..

Key responsibilities:

Develop and oversee strategies for Retail Media campaigns to achieve client goals.

Lead end-to-end campaign management and analyze performance for optimization.

Foster relationships with vendors and serve as the primary contact for clients.

Collaborate with analytics teams to provide actionable insights and stay updated on industry trends.

Job description

Job Description:

This is a remote opportunity, open to anyone in the US.

The Commerce & Retail Media team at Dentsu leads strategy, activation and optimizations for a large buy-side Retail Media client. We are looking for a dynamic and experienced Retail Media Lead to join our team. As the Associate Director, you will demonstrate the ability to strategize, plan, optimize and report client marketing campaigns across Amazon, Instacart, Target, Albertsons, and other retail media networks. You will mainly be Search focused, however experience with Digital/Display activations is a plus (particularly Amazon DSP). You will lead a team, work directly with clients and vendors, and ensure the success of multi-channel campaign initiatives. Your responsibilities will include delivering reports, insights, and strategic projects, all while supporting the team in flawless execution and staying within budget. You will report to the Group Director, Commerce & Retail Media.

Responsibilities:

Develop and oversee the strategy and planning of Retail Media campaigns to meet client goals
Lead the execution of end-to-end campaign management with your team, including media planning
- Analyze campaign performance and provide recommendations to improve and optimization opportunities
Assist and attend scheduled client performance and status meetings along with ad-hoc presentations/requests.
Lead a team of media planners and specialists, promoting collaboration
Foster strong relationships with vendors and partners, serving as the primary contact for main retailer and vendor clients, ensuring alignment and satisfaction
Work with our analytics and reporting teams to develop retail performance reports to provide actionable insights and analysis
Collaborate across our client team and within the commerce & retail media organization to solve, innovate, build skills and develop thought leadership and best practices
Translate client goals into media strategies and tactical plans
Stay ahead of industry trends, platform updates, and best practices; help translate these into agency POVs and client strategies

Qualifications:

Must have experience managing digital retail media campaigns either through self-service or with a managed service retail partner.
At least 5 years digital performance marketing experience in eCommerce, search, programmatic, or related field, with 3+ years managing large-scale eCommerce campaigns preferred
Enthusiasm for retail media and performance marketing, new platforms and the exciting world of eCommerce and emerging platforms. Familiarity with retail media network capabilities, e-commerce ecosystems and programmatic vendors strongly preferred.
Experience managing budgets, forecasting, sending out RFPs, meeting KPIs and developing KPI goals
Experience working with ad tech partners, and understanding of capabilities and use cases (e.g. Pacvue, Skai, CommerceIQ, etc)
Experience building client relationships and guiding the agency to lead incremental value for its partner(s)

The annual salary range for this position is $68,000 -$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

Medical, vision, and dental insurance,
Life insurance,
Short-term and long-term disability insurance,
401k,
Flexible paid time off,
At least 15 paid holidays per year,
Paid sick and safe leave, and
Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

#LI-AD2

#LI-remote

This is a remote position.

Location:

New York

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you. 

Required profile