Principal Product Manager, Athlete Experience - Omni Shopping (REMOTE)

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.  We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

Welcome to Product Management at DICK’S Sporting Goods, where we specialize in delivering retail excellence along every aspect of the customer journey driven through Technology. Our mission focuses on crafting intuitive, easy-to-use products that span across our business. We are looking for a new team member who can enable connected products that inspire, innovate, and deliver elevated experiences for our customers.

This role supports our newly formed Athlete Experience initiative, focused on delivering end-to-end omni experiences purposefully designed for Athletes to strengthen their relationship with DICK’S now and in the future. More specifically, you will work within the Omni Shopping Activation Squad, an interdisciplinary team focused on enabling seamless and connected experiences across channels to equip athletes with the right gear to achieve their goals. 

As a Principal Product Manager, you will lead the end-to-end experience strategy within the scope of the Omni Shopping Squad. You will take ownership of the Athlete and Teammate journeys, working closely with cross-functional partners to build experience briefs, identify connected opportunities, and work with service design and solution architecture to build the vison and blueprints for a portfolio of initiatives.

As a Principal Product Manager, you will lead the product management efforts for highly complex programs that span across multiple portfolios and/or products. In this role, you enable the delivery of product experiences rooted in human-centered principles that support program-level strategic priorities. As a product leader, you provide direct oversight in the organization and delivery of high-quality products within specific product teams. Focus areas may include:

Strategy & Communication
As the Principal Product Manager, you are accountable for organizing and communicating a cohesive strategy with the business and your technology peers for large bodies of work. You will provide a macro view of priorities as well as executive-friendly updates on the roadmap progress, customer journey, and value delivery.

Organizational Alignment & Agility
As a Principal Product Manager, negotiation and cross-functional alignment with technology and business leadership is essential for the success of the work. As such, you will manage ceremonies and build/update tools to ensure key members of the organization are informed, aligned and can drive decisions on priorities and investments. As part of this effort, you will discuss necessary resource needs (or constraints), agree on the cross-functional roadmap, and determine the strategic partnerships needed to enable successful teams.

Prioritization, Planning & Execution
This role enables cross-functional teams to deliver against integrated roadmaps and sets of outcomes aligned to an enterprise strategy or program. You will work with teammates across technology and the business on a consistent basis to drive alignment and execution on priorities, setting targets for progress and managing risk across the work.

Leadership
As an Individual Contributor, you will fulfill a pivotal leadership role within the organization by bringing cross-functional teams together across technology and business to deliver highly visible, critical, and complex work. You will facilitate the execution of work through complex journeys – including partnership with product teams, program and portfolio management, stakeholders, technology partners and third parties.

Feedback
As a member of the leadership team, it is essential to provide the appropriate forums to seek feedback and understanding amongst your teams, stakeholders, and leadership to aggregate and activate this feedback in meaningful ways. When conflict arises, it is critical to resolve quickly to keep the work on track.

Scope – Where you operate within the Product Management organization

• This role is an Individual Contributor leadership role - no direct reports

• Expert within the product management craft. Ability to craft the vision at the Epic or Initiative level

• Advanced understanding of Scrum and Agile

• Senior technical expert within the portfolio

• Works on high complexity, high criticality enterprise initiatives

• Principals can span across multiple portfolios for enterprise initiatives

• Oversees interns & special assignments as required

• An advocate within the Product Management Community of Practice

• Represents Product Management on the planning teams (accountable for annual and quarterly planning at the enterprise level)

Job Duties & Responsibilities

Co - Deliverables

• Macro-level journeys maps and/or service blueprints

• Epic and feature level tracking in Aha

• Storytelling artifacts for sprint demos (e.g., presentations, videos, etc)

• Research Plan

• Stakeholder Maps

• Customer and User Segments, Profiles, & Personas

• Athlete / Teammate Business Outcome Statements

• Competitive Analysis

• OKR mapping and tracking

• Solution Architecture Diagrams

Leadership – How you expand your influence through strategy, decision making, coaching, and management

This role is an Individual Contributor leadership role; however, you will manage a group of cross-functional Technology teammates within a portfolio(s) as well as business stakeholders to execute on key deliverables based on enterprise initiative or program needs.

Enlist & Enable Stakeholders

• Uses evidence-based influencing skills to mobilize cross-functional teams across technology and business domains

• Facilitates workshops with stakeholders, product teams and technology partners to drive the strategy and alignment across the work

• Conducts a steering committee of technology and stakeholder leadership members to maintain program alignment and address challenges

• Provides executive-level prioritization and progress updates to senior leadership

• Translates stakeholder knowledge as inputs to prioritization and product vision

• Identifies and collaborates with stakeholders to improve business proficiency as well as influence others on the value and implementation of human-centered design principles

Leadership & People Management

• Uses organizational agility to influence teammates and peers without formal authority

• Conducts coaching conversations and delivers effective feedback to teammates on strategic enterprise programs, where appropriate

• Creates a people-first culture where teammates thrive

• Exerts confidence and deep understanding in both the Product Management & Product Design craft

• Recruits, interviews and aids in the selection of top talent (as required)

• Oversees interns, development programs and special assignments (as required)

Strategy – How you understand and plan within a product team that solves customer problems and drives market impact

The Principal Product Manager manages across product teams, technology teams and business partners to build the strategy, create the roadmap and report on the value for large, cross-functional bodies of work.

Form Strategy & Prioritize Work

• Leads high complexity, high criticality enterprise initiatives and large bodies of work

• Defines the strategy in support of the vision across bodies of work

• Creates the discovery strategy for the body of work and identifies new product opportunities

• Builds the roadmap, collaboratively, based on outcomes for strategic enterprise needs

• Uses decision support tools to weigh the competing factors and objectives for the work

• Effectively explains ‘why’ work was prioritized for executive-level consumption

• Communicates the cross-functional roadmap strategy to the relevant leadership, teammates and stakeholders

• Explains the value of discovery and testing to the relevant leadership, teammates and stakeholders

Identify Opportunities

• Leads discovery and uses data to identify customer pain points across multiple domains and portfolios

• Identifies patterns in data and builds expanded research models

• Identifies the right problems and prioritizes for the best business outcomes

• Sets the long-term product vision across strategic large bodies of work

• Utilizes mixed methods of research, experimentation and agile product management thinking practices to identify patterns and formulate a strategy

Gather Feedback, Form & Track OKRs/Metrics

• Uses goal framework tools to set metrics and product outcomes across a body of work

• Identifies patterns through behavioral and usage trends

• Builds product objectives and goals in collaboration with key stakeholders and partners

• Builds discovery objectives and goals across large bodies of work

• Gathers data and conducts research to identify ROI

• Uses data to effectively articulate the product story and customer needs

• Drives accountability – facilitates data-driven ROI ceremonies with cross-functional teams and stakeholders within a cross-functional body of work

• Measures adoption, usage data and business impact of launches to prove ROI across the work

Execution – How you support and provide oversight to the design and delivery of solutions to our customers

The Principal Product Manager must know how to execute on the key services and deliverables; however, they are accountable to facilitate the execution of deliverables through others.

Deliver Products/Features

• Coordinate with technical teams to ensure that business needs are translated into clear technical scope and requirements, and that deliverables meet quality standards

• Ability to understand and transform technical concepts into non-technical terms that are understandable by business and customer stakeholders and teams.

• Acute attention to detail, ability to analyze complex systems, and expertise at managing multiple projects concurrently.

• Identifies and mitigates dependencies across cross-functional teams and stakeholders across a body of work

• Identifies and communicates risks associated with the product roadmap and deliverables

• Guides the creation of the release plan (who, what and when) including feature prioritization

• Leads a weekly sprint planning or iteration planning meeting with cross-functional teams

• Provides oversight in the creation of discovery objectives and goals in collaboration with the product team(s) and stakeholders

• Acts as the senior technical expert within a portfolio(s)

QUALIFICATIONS:

• Bachelor's Degree in Product Management, Business, Human-Centered Design, Technology, or related

• 7-10 years of experience

• Design Portfolio if available

Candidates for this Role Should Have:

• Superior knowledge and application of lean product management frameworks

• Superior level and application of prioritization frameworks

• Superior understanding of Scrum and Agile

• Success in leading teams through the product lifecycle

• Success in leading teams through the software development lifecycle

• Superior level of experience in defining short- & long-term strategies, horizons, visions and launching excellent products, specifically enterprise programs

• Experience with driving enterprise programs or highly complex bodies of work across multiple product teams or portfolios

• Proven ability to influence cross-functional teams and executive leadership stakeholders without formal authority

• Effective management, facilitation and collaboration skills to drive alignment across organizational peers and complex stakeholder groups

• Experience with driving enterprise programs or highly complex bodies of work across multiple product teams or portfolios

• Ability to cross-functionally organize, motivate and mobilize teams towards working on a common goal

• Superior knowledge and application of problem-solving frameworks/methodologies

• Expert written and verbal comm skills that result in effective relationship building

• Can quickly and effectively resolve conflict through superior negotiation methods

• Effectively provides decision making as a service

• High organizational agility

This is a fully remote position.

This role is not eligible for immigration sponsorship.

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