B2C Content & Lifecycle Coordinator

B2C Content & Lifecycle Coordinator
Remote (Americas Time Zones) | Full-Time | Team: Growth & Marketing

About the Role
We're seeking a B2C Content & Lifecycle Coordinator to help execute our consumer-facing marketing efforts across social media, email, SMS, and CRM. You'll play a key role in keeping our audience engaged, our campaigns running smoothly, and our content calendar on track.

If you're organized, creative, and hands-on with tools like Canva, HubSpot, or CapCut—and you're ready to make an impact from day one—this role is for you.

Key Responsibilities

• Write and schedule daily social media posts (Instagram, TikTok, X) tailored to a consumer audience

• Draft and send promotional and nurture emails and SMS campaigns using platforms like HubSpot or HighLevel

• Maintain a 30-day rolling content calendar, flagging content gaps in advance

• Create simple graphics and short-form videos using Canva or CapCut—quick, efficient, and on-brand

• Monitor and respond to DMs and comments to maintain community engagement

• Track key engagement metrics (opens, clicks, follows, views) in Google Sheets and provide weekly summaries

• Keep CRM lists clean and organized, tagging contacts for future segmentation and campaigns

What You Bring

• 0–2 years of experience in marketing, content creation, or social media (internships count)

• Strong short-form writing skills with a human, conversational tone

• Familiarity with email platforms such as Mailchimp, HubSpot, or Klaviyo

• Working knowledge of Canva or CapCut, with a portfolio link showing at least two examples

• Excellent organization and time management; able to juggle multiple drafts, channels, and deadlines

• Fluent written English

Bonus Skills

• Experience with SMS or WhatsApp marketing platforms

• Familiarity with ChatGPT or similar tools for content drafting

• Basic knowledge of automation tools like Zapier or Make

• Spanish or Portuguese for handling social media replies

First 90-Day Goals

• Publish a full month of on-time social content with engagement equal to or better than last quarter

• Launch your first B2C email campaign with a 20%+ open rate

• Build a central Google Sheet to track social, email, and SMS performance

• Automate at least one manual task (e.g., new TikTok post triggers CRM tagging)

Why Join Us

• 100% remote with async-friendly flexibility

• Real ownership: your content goes live the same day and reaches a growing consumer audience

• Fast execution and direct impact—no red tape, just results