Customer Marketing Coordinator

Description

Company Overview
 

HealthStream is the leader in healthcare workforce solutions. We help organizations work better by helping their people work smarter.
 

HealthStream provides the leading learning, clinical development, credentialing, and scheduling applications delivered on healthcare’s #1 platform. We streamline everyday tasks while improving performance, engagement, and safety – fostering a workplace where people flourish, and care thrives.

Why Join Us

At HealthStream, you’ll have the opportunity to make a meaningful impact on the future of healthcare by collaborating with a team of talented professionals dedicated to innovation and excellence. We offer competitive compensation, comprehensive benefits, and a supportive work environment where creativity and collaboration thrive.

Our shared vision is to enhance the quality of healthcare by empowering the people who deliver care – a commitment we have upheld for over 30 years through providing innovative solutions and driving constant growth. Join us in revolutionizing the healthcare industry and shaping the future of patient care. As a HealthStreamer, you will be at the forefront of healthcare technology innovation, making a recurring impact on the industry.

We’re proud of our values-forward culture that offers our people:
 

• Mission-oriented work

• Diverse and inclusive culture

• Competitive Compensation & Bonuses

• Comprehensive Insurance Plans

• Mental and Physical Health Support

• Work-from-home flexibility

• Fitness Center Reimbursements

• Streaming Good time off for volunteering

• Wellness workshops

• Buddy Program for new HealthStreamers

• Collaborative work environment

• Career growth opportunities

• Continuous learning opportunities

• Inspiring workspaces to collaborate and connect with other HealthStreamers

• Free employee parking at our Resource Centers in Nashville and San Diego

At HealthStream, our thriving culture encourages collaboration and values contributions, allowing our team members to continuously solve big problems and grow. We offer flexibility and paid time off to support work-life integration for all employees, including a hybrid work environment and Streaming Good volunteer day. For team members in commutable distance, HealthStream has Resource Centers in Nashville, TN and San Diego, CA. Our resource centers provide an inspiring workspace to collaborate and recharge as well as company-sponsored onsite social events for development, connection, and celebration.

We are committed to driving innovation in healthcare and ensuring that patients receive competent care from qualified professionals. As a HealthStream team member, you will help bring this vision to life. If you want to work for a company committed to its values and vision, HealthStream is the place for you!

HealthStream is an equal opportunity employer. HealthStream prohibits employment practices that discriminate against individual employees or groups of employees on the basis of age, color, disability, national origin, race, religion, sex, sexual orientation, pregnancy, veteran or military status, genetic information or any other category deemed protected by state and/or federal law.

Position Information

Position Overview

HealthStream is seeking a Customer Marketing Coordinator to support the execution of customer-focused marketing programs that drive adoption, retention, and advocacy within our customer base. This role plays a critical part in helping us build strong, long-term relationships with customers by coordinating campaigns, communications, and engagement initiatives that enhance the overall customer journey.  

Working closely with teams across Product Marketing, Account Management, Customer Success, Sales, and Content, the ideal candidate is detail-oriented, collaborative, and passionate about creating value for customers through targeted, high-impact marketing efforts.  

Key Responsibilities

You will be responsible for adhering to all HealthStream security policies, procedures, and assigned training.

• Assist in the execution of customer lifecycle marketing programs, including onboarding, adoption, upsell, and retention campaigns.  

• Support customer advocacy programs—identifying advocates, coordinating reviews and testimonials, and assisting in the production of case studies and success stories.  

• Help manage customer communications such as product updates, feature announcements, newsletters, and customer webinars.  

• Collaborate with Customer Success and Product teams to promote new features and drive customer education through campaigns and content.  

• Support logistics and communication for customer events (e.g., virtual user groups, regional HUGs, webinars).  

• Help track and analyze customer engagement metrics and campaign performance to inform future marketing strategies.  

• Maintain customer marketing assets, including advocacy content, email templates, and campaign calendars.  

• Assist in segmentation and personalization of customer messaging using tools like Totango and Salesforce.  

Qualifications

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.  

• 1–3 years of experience in marketing, preferably in a B2B environment.  

• Strong communication and organizational skills.  

• Ability to manage multiple projects simultaneously with attention to detail.  

Qualifications

• Experience with marketing tools such as Totango, Gainsight, Salesforce, or similar CRM and email platforms is a plus.  

• Customer-centric mindset with a passion for improving the customer experience.  

• Basic knowledge of analytics and reporting tools to measure campaign effectiveness.  

• Knowledge of healthcare or SaaS industry. 

• Experience supporting user conferences or customer events. 

• Ability to work in a hybrid or remote environment and self-manage time effectively. 

Benefits

 HealthStream offers a comprehensive benefits package to eligible employees, including: 

• Medical, Dental and Vision insurance 

• Paid Time Off 

• Parental Leave 

• 401k and Roth 

• Flexible Spending Account 

• Health Savings Account 

• Life Insurance 

• Short- and Long-Term Disability 

• Medical Bridge Insurance 

• Critical Illness Insurance 

• Accident Insurance 

• Identity Protection 

• Legal Protection 

• Pet Insurance 

• Employee Assistance Program 

• Fitness Reimbursement 

Are you passionate about enhancing healthcare outcomes and empowering healthcare professionals? Join the HealthStream team and become a HealthStreamer! Together, we can make a difference in the world of healthcare.