ACPS Brand Manager

Description

Company Overview

Kalon Aesthetics is a healthcare management service organization focused on providing world-class management and support services to the various aesthetic surgery and med spa practices within its broader network, which operates under several different brand names. The company is headquartered in the Cherry Creek neighborhood in Denver, Colorado. With approximately 375 providers and employees nationwide, the company is entering a new growth phase through acquisition and de novo opportunities.

Amid this growth, the company seeks an experienced and creative Brand Manager to lead and execute marketing strategies that elevate The Aesthetic Center for Plastic Surgery (ACPS) brand within the competitive aesthetics industry. This role is pivotal in ensuring brand alignment, driving growth, and maintaining ACPS’s reputation as a leader in plastic surgery and aesthetics. ACPS is one of the nation's premier plastic surgery practices, offering cutting-edge surgical and nonsurgical procedures focusing on excellence, innovation, and patient-centered care.

Job Overview

As the Brand Manager for ACPS, you will own the strategic growth and operational success of our brand. This role is at the core of our marketing efforts, requiring a combination of strategic thinking, creative execution, and leadership. The Brand Manager is responsible for driving top-line growth, increasing brand awareness, and delivering measurable results that align with our business objectives.

Duties and Responsibilities Include:

• Brand Leadership: Serve as the strategic lead for the ACPS brand, ensuring alignment with business goals and patient needs. Drive the development and execution of comprehensive marketing plans, including digital and traditional campaigns, social media, public relations, and patient engagement initiatives.
• Strategic Marketing: Develop and implement marketing strategies that align with business objectives and enhance patient engagement. Lead marketing projects across digital and traditional platforms to drive lead generation and conversion.
• Cross-Functional Collaboration: Partner with internal teams and external agencies to create and deliver marketing materials, including social media content, email campaigns, and promotional collateral. Ensure consistency in brand messaging across all channels.
• Data Analysis and Reporting: Monitor key performance metrics, analyze trends, and provide actionable insights to improve campaign effectiveness. Support financial planning by tracking budgets and managing resources to ensure profitability while maintaining brand excellence.
• Strategic Growth Initiatives: Identify and capitalize on market opportunities to drive patient acquisition and retention. Utilize patient and market insights to inform innovation and strategy.
• Team Development: Mentor and develop marketing team members, including Assistant Brand Managers, to enhance skills and performance.

Qualifications

Essential Traits for Success in this position:

• Ability to collaborate with employees at all levels, build consensus across various stakeholders, and engender the respect of executives and doctors.
• Exceptional relationship-building abilities and a positive, customer service-oriented attitude.
• Eager to explore new ideas and challenge the status quo to drive growth.
• High degree of initiative, urgency, and follow-through while maintaining strict attention to detail.
• Excellent multi-tasker who works well in a fast-paced environment with shifting priorities and deadlines.
• Experience with multi-state organizations and collaborating within a nationwide group with a diverse set of stakeholders.
• Ability to take divergent plans and migrate the business to a common solution.
• Exceptional storytelling and presentation skills, with the ability to distill complex information into clear, actionable insights.
• Strong written and verbal communication skills involving interaction with colleagues and executives.
• Skilled at resolving conflicts, mediating disputes, and fostering a collaborative and inclusive work environment.
• Experience managing external vendors and agencies.

Minimum Qualifications:

• Bachelor's degree
• Excellent communication skills, both verbal and written, with a professional and empathetic demeanor.
• Strong organizational skills with the ability to multitask, prioritize tasks, and manage time effectively in a fast-paced environment.
• Proficiency in computer applications, including Microsoft Office Suite and CRM software.
• Expertise in medical terminology, insurance verification, and HIPAA regulations.
• Compassionate and patient-focused attitude, with a genuine desire to help others and provide exceptional service.

This position is hybrid, with some time each week in the office expected. Some travel is required. This position is not eligible for relocation assistance.

Compensation: The anticipated range for this position is $90,000 to $100,000 per year plus an annual discretionary bonus. Actual pay may vary based on experience, performance, and qualifications.

Note: All duties and requirements stated above are essential job functions. This posting in no way states or implies that these are the only duties to be performed by the staff occupying this position. Staff members may be required to perform other job-related duties as instructed by their supervisor.