Business Development Representative

Description

Position Summary:

Trapp Technology and ArmorPoint are growing fast — and we’re looking for a Business Development Representative (BDR) who’s ready to help us scale our ArmorPoint partner ecosystem and deepen our reach with key distribution players like TD SYNNEX.

This role combines outbound prospecting, lead qualification, and early-stage relationship building to support both partner recruitment efforts and direct outreach to mid-market companies in highly regulated industries.

ArmorPoint was designed from the ground up to be a full-stack security solution — including SOC, SIEM, MDR, Risk, and Strategy services — that is co-delivered by MSPs and MSSPs. The BDR will be responsible for identifying and engaging prospective partners, including MSP founders, CISOs, and Channel/Partner Alliance leaders, as well as IT and security decision-makers at companies with 250–5,000+ employees across various industries, such as healthcare, legal, financial services, manufacturing, and utilities.

This position works closely with the marketing and sales teams to uncover new opportunities, build pipeline, and help prospective partners and customers understand how ArmorPoint brings operational simplicity and security maturity to their organizations. We know this role requires context switching and collaboration across multiple motions — and we’ll make sure you have the training, support, and leadership exposure to succeed.

Key Responsibilities:

• Learn from onboarding programs and channel leaders to quickly ramp up on ArmorPoint’s cybersecurity solutions and go-to-market motion
• Build and manage a thoughtfully curated target account list of prospective partners — you’re fishing with a spear, not a net
• Prospect and qualify inbound and outbound leads via phone, email, and social media outreach
• Focus on recruiting new partners (MSPs, MSSPs, resellers/VARs) and growing existing relationships within distribution partners
• Engage in account mapping sessions with BDR counterparts at key distributors
• Continue developing and uncovering opportunities with current partners alongside the sales team at the partner organization
• With the support of in-house Marketing and Sales Development teams, develop and execute outbound campaigns targeting both prospective partners and end-user accounts
• Conduct discovery calls to understand prospect goals, challenges, and alignment with ArmorPoint’s offerings
• Communicate ArmorPoint's value proposition clearly, emphasizing co-delivery model and channel-first enablement
• Represent ArmorPoint at industry conferences, trade shows, and networking events, fostering relationships that drive enterprise sales opportunities
• Stay informed on industry trends, emerging technologies, and competitive dynamics to position yourself and ArmorPoint for long-term success
• Schedule qualified meetings for Account Executives
• Collaborate with Marketing to optimize Target Account campaign effectiveness and lead conversion
• Maintain accurate lead and opportunity data in Salesforce CRM — we’ll train you on our expectations, but curiosity and continuous improvement matter
• Research and document prospect accounts, trends, and contact strategies
• Track and report on weekly/monthly KPIs related to outreach and pipeline activity
• Other duties as assigned

What Success Looks Like in the First 6 Months:

• After ramping, hold an average of 10 partner intro call appointments, leading to at least 6 sales-qualified leads (SQLs) and 2–4 Closed Won Partner Recruitment opportunities per month
• Build and actively manage a healthy partner pipeline, reflecting consistent progression by the 90-day and 180-day milestones
• Deliver clear, confident messaging on how ArmorPoint differentiates from other cybersecurity program management providers, including our co-delivery model and channel enablement support
• Fully adopt tools and workflows such as Salesforce lifecycle management, ZoomInfo research, and regular account mapping sessions — with training and onboarding support along the way
• Establish relationships with at least 5–10 key distribution BDRs or channel reps, as well as the AEs you’ll be partnered with internally
• Begin contributing to partner-led deal cycles, identifying high-potential inherited partners and developing strategies to better support their lead generation efforts with support from internal Partner Enablement team

Why ArmorPoint?

• Join a fast-growing cybersecurity company purpose-built for the channel
• Help partners and customers improve their security posture while simplifying service delivery
• Gain exposure to cutting-edge security technologies and a modern go-to-market team
• Learn both channel and direct selling — a rare combo that will make you dangerous in the best way
• Room for growth into Sales, Channel Management, or Marketing roles based on interest and performance
• Work directly with decision-makers at MSPs, MSSPs, and enterprise clients, building a powerful professional network
• Get hands-on experience in a hybrid sales model combining both channel and direct outreach strategies
• Receive mentorship from experienced sales and marketing leaders with a vested interest in your development
• Be recognized and rewarded for clear KPIs, with visibility and impact from day one
• As a nearly-fully remote company, you’ll be fully supported and included — we’re more interested in your professional drive than your zip code

Compensation & Benefits:

• Base Salary: $75,000 annually
• Commission: Uncapped, paid on partner and direct customer deals influenced by the BDR
• Benefits:
  • Medical, dental, and vision insurance
  • 401(k) with company match
  • Paid time off and company holidays
  • Flexible remote work
  • Professional development resources and mentorship

Reports To: Chief Revenue Officer

Travel: Up to 20% for partner events, conferences, or client meetings

Qualifications

• 1–3 years of experience in B2B sales, business development, or partner/channel recruitment
• Prior experience in the IT or cybersecurity industry strongly preferred
• Strong written and verbal communication skills with comfort engaging senior-level stakeholders
• Ability to thrive in a high-activity environment with strong time management and prioritization skills
• Familiarity with Salesforce, ZoomInfo, LinkedIn Sales Navigator, and similar prospecting tools
• High degree of curiosity, adaptability, and resilience
• Self-starter who can take initiative and work independently or as part of a team
• Bachelor's degree in Business, Marketing, Communications, or related field preferred