Marketing Ops Specialist - Remote

** EventMobi is a remote-first company, and this is a fully remote position. You may reside anywhere in the world, provided you can accommodate EST working hours, 9 a.m. - 5 p.m.

WHY SHOULD YOU JOIN US?

EventMobi is a leading B2B SaaS event technology company revolutionizing how events are managed and experienced. We empower thousands of event marketers across industries and geographies to create engaging and impactful conferences using our all-in-one event management platform.

Do you thrive at the intersection of data, systems, and strategy, and know what it takes to manage a marketing automation engine? As EventMobi’s Marketing Operations Specialist, you will own and optimize our automation programs. You’ll be the go-to expert for HubSpot and marketing automation, driving campaign set-up, performance tracking, lead assignment, lead attribution, and maintaining data hygiene. Reporting to the Director of Demand Generation, this role is ideal for an individual who excels at the intersection of data, systems, and strategy.

You will thrive in this role if you are data-driven, customer-obsessed, and love working collaboratively. Autonomy to you doesn’t mean hiding behind your dashboards and executing, but working closely with sales and marketing leadership to create impact.

WHY YOU WILL LOVE WORKING ON EVENTMOBI’S MARKETING TEAM

• You'll have the autonomy to experiment with the latest technology and shape and guide our marketing automation strategy and execution.
• Your work's output is clear and measurable, and you will see real-time results from your strategies, driving operational efficiency and building workflow automations.
• On your first day, you will find an incredibly caring, collaborative, and supportive team—a team that is growth-minded, works hard, and is focused on driving results.
• If you're looking to make a lasting impact and drive meaningful change while working with exceptional people, we can’t wait to hear from you.

WHAT YOUR WORK WILL FOCUS ON

• Automation Engineering: Build and optimize complex workflows powered by AI, nurture sequences, lead routing automations, lead scoring, and data hygiene.
• Data Hygiene and Augmentation: Build automations to track data cleanliness, reduce sales team workload, and enhance data quality using Zoominfo or AI tools like Clay, Lindsay
• Tool Integrations: Connect HubSpot with other platforms (Clay, Lindy, Outreach, Gong, G2, Champion, Hindsight, GA4, Google Ads, LinkedIn Ads, and more) to create a unified sales and marketing stack.
• Analytics & Reporting: Create dashboards and reports to track funnel performance, CAC, attribution, and conversion metrics.
• Campaign Set-up: Partner with the Demand Gen team to set up and manage multi-channel campaigns from end to end.
• Channel Performance Analysis: Utilize tools such as GA4, GSC, Google Ads, LinkedIn Ads, Semrush, Capterra, and G2 to derive actionable insights.
• Cross-functional Collaboration: Work closely with Demand Gen, product marketing, and sales to ensure seamless data handoffs, effective feedback loops, and strategic alignment.

YOUR QUALIFICATIONS

• 5+ years of experience in marketing operations using Hubspot.
• Automation expertise: You live and breathe workflows, automation, and segmentation.
• Strong command of marketing tools (Gong, GA4, Google Ads, GSC, Semrush, etc.)
• Experience with AI tools: Clay, ChatGPT, Copy.ai, n8n, Lindy
• Experience with B2B SaaS and understanding of the modern GTM tech stack.
• Highly analytical mindset with a strong ability to interpret data and drive decisions.
• Comfortable working autonomously and proactively identifying opportunities.
• Strong collaborator with great communication skills—you know how to turn data into action.

WHAT WILL YOU GET FROM EVENTMOBI? 

• Total Compensation: Up to $60,000 CAD depending on the experience + Stock Options
• Time-Off: 2-weeks vacation + 3-summer days + your birthday is a holiday (seriously! log-off and hang out with the fam or go do something fun) + opportunities to meet your co-workers in person throughout the year
• Tools: Top of the line hardware and the best collaboration software for remote work so you can be as productive as possible while working from home
• The Best Coworkers Ever: If you ask anyone that has worked at EventMobi, they will tell you that their fellow Mobiers are the best part of their experience! Don't underestimate the positive impact of caring co-workers have on your everyday happiness.

REMOTE WORKSPACE REQUIREMENTS

• You have a safe, comfortable, and ergonomic workspace, and working environment - a private and quiet workspace is a vital requirement for doing your best work!
• You have a reliable internet connection capable of participating in video calls, with at least 50 Mbps speed and pings under 20ms. 

ABOUT EVENTMOBI 

We're focused on building the most comprehensive event management platform to help conference organizers create engaging event experiences. We believe live events bring people together and enable positive change. Over 30,000+ events in 70+ countries from major brands such as Porsche and Shoppers Drug Mart, to amazing non-profits such as the American Psychiatric Nurses Association and the Canadian Real Estate Association have trusted EventMobi’s suite of software technology to manage their events and engage their attendees. 

If you are interested in seeing EventMobi in action, check out some of the videos below:

• The Experience Manager Platform
• The EventMobi Mobile Event App
• The Product Tour
• Top brands and organizations from around the world have used EventMobi’s event app technology to create incredible event experiences - hear directly from our customers.

EventMobi is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

CompensationUp to $60K CAD depending on the experience