Commercial Product Marketing Specialist

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We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."

Job Summary

The purpose of this role is to support Line of Business (LOB) growth strategies, ensuring all initiatives are executed to plan, and that the field has the proper resources to succeed. This person should also ensure the field is equipped with resources to support their sales processes and to bring alignment between Marketing and Sales for planned initiatives or campaigns. This role acts as the liaison between the field sales team and marketing, and will rely heavily on establishing and fostering strong cross-functional relationships with sales and marketing leaders to support the growth of the Commercial pest business and sales team productivity. 

Key Performance Indicators 

• Growth: Increase in new customers and revenue / customer count overall and in key LOBs

• Delivery: Execution to agreed Commercial pest growth strategy, including Marketing calendar, budget, and Product Launch calendar

• Market Success: Commercial penetration / Vertical penetration / Solution penetration / Annual value / Pricing conformance to deliver profitability / Retention / Innovation Revenue

Key Relationships

• North America leadership and colleagues

• Group Marketing colleagues

• Commercial Sales (Field, Strategic & National Accounts)

• Functional teams (e.g., Technical, Training, Finance, HR, IT, Product& Innovation, Legal & M&A, etc.)

• Key agencies, partners and consultants

Principal Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:

• Partners with Product Marketing Team to develop resources and support delivery of Commercial Marketing  initiatives and product launches. 

• Work cross-functionally to assemble content, proposal tools, presentations, and resources for Commercial Account Executives (AE), Regional Account Executive (RAE) and National Account Executive (NAE).  

• Partner with Sales Operations leaders to develop and implement sales promotions and contests to drive productivity and growth. 

• Serve as the primary liaison between Commercial field sales and marketing to manage sales support requests for marketing resources and enhancements, including development of processes for intake and execution.

• Partner with internal communications to launch company-wide communications for Commercial sales and marketing initiatives. 

• Own development of our Quarterly Marketing Game Plan and Monthly Commercial Marketing Preview communication.

• Track and report on budget for assigned programs.

• Manages relationship with external vendors and agencies.

• Track progress and analyze the impact of each sales enablement initiative in order to provide insightful recommendations and generate action plans to optimize future campaigns and improve existing sales processes.

• Assist Commercial Product Marketing Manager in trade show/event support, including content creation, event coordination, and ROI reporting. 

• Manages our internal resource site, Commercial Sales Enablement Hub, to ensure content is up to date, the site links to the most utilized field resources, and that Sales is engaging with the site as a value-add to their sales process. 

• Coordinating with the Commercial Product Marketing team and Marketing Business Partners, lead pilot program development, execution, and tracking to ensure execution of go-to-market plans.

• Align with and support the Commercial Product launch calendar of designed LOBs, including the development of collateral, sales, tools, and playbooks. 

• Stay informed of new and emerging sales enablement methodologies and leads the implementation of new sales enablement tools and technologies.

Required Experience

• Bachelor’s degree in marketing, communications or a related area, BA or BS.

•  3-4 years of Marketing experience required.

• Strong understanding of B2B sales and marketing principles.

• Deep knowledge of targeted lead generation, development, nurturing, and management.

• Ability to intake and analyze feedback to deliver solutions needed to support sales excellence.

• Ability to coordinate with and support a large, field-based B2B sales team.

• Strong interpersonal skills that allow for healthy internal and external relationships are a must.

• Strong presentation and communication skills are required.

• Must possess superior verbal and written communication skills.

• Excellent organizational skills with a heightened sense of attention to detail.

• Experience in sales enablement, revenue-facing roles, sales training, or sales support, and a demonstrated knowledge of best practices, methodologies, and technologies in each of these areas.

• Experience building sales training content and training programs, especially with training and coaching sellers or other customer-facing teams.

• Strong computer skills, including fluency in cloud-based Marketing and Sales Software.

• Experience with the Google Platform.

Required Leadership Traits and Characteristics

• High B2B acumen and entrepreneurial spirit with an attestable customer focus and growth mindset.

• Outstanding analytical and problem-solving abilities with a strong understanding of corporate marketing 

• Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details.

• Good communication and professionalism when developing strong working relationships within the company as-well-as outside of the organization.

Formal Education, Qualifications or Training

• Bachelor’s Degree or equivalent in a Business Development, Commercial or Marketing related subject.

Physical Demands and Working Conditions

The physical demands are representative of those that must be met by an employee to perform the essential function to this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Incumbent must be prepared to:

  • Move up to 10 pounds occasionally, by lifting, carrying, pushing, pulling, or otherwise repositioning objects.

  • Sitting for long periods of time while using office equipment such as computers, phones and etc.

  • Fingering and Repetitive motions; such as movement of wrists, hands and fingers while picking, pinching and typing during your normal working environment.

  • Express or exchange ideas with others through the use of spoken word, quickly, accurately, and at an easily audible volume, and receive detailed information through oral communication at usual speaking levels without correction, and/or make fine discriminations in the nature of sounds in the environment.

• Incumbent is required to have:

  • Close visual acuity to perform detail-oriented activities at distances close to the eyes, as well as visual acuity to perform activities at or within arm’s reach with skill, control, and accuracy, such as preparing and analyzing data, viewing computer screen and expansive reading.

• Incumbent will be subject to:

  • Inside working conditions: The change of building environment such as with or without air conditioning and heating.

Base Pay Range $69,700 - $90,600 / year

While starting pay falls within the given range, it can vary based on factors like geographic location, skills, education, and experience. Total earnings may also be affected by overtime, incentives, commissions, performance, and route assignment (where applicable).

Why Choose Us?

A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.

Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.

Click here to read more about our Total Rewards Program which includes: 

Professional and Personal Growth

• Multiple avenues to grow your career 

• Training and development programs available

• Tuition Reimbursement benefits (for FT Colleagues)

Health and Wellness

• Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1

• Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more

Savings and Retirement

• 401(k) retirement plan with company-matching contributions 

Work-Life Balance

• Vacation days & sick days

• Company-paid holidays & floating holidays

• A company mindset that prioritizes health, safety, and flexibility

We are looking for individuals who want to make a difference where our customers live and work.  Is that you?
 

This company is a Drug Free workplace.

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