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Client Insights Delivery Senior Analyst

Remote: 
Full Remote
Contract: 
Full time
Work from: 
United States

Offer summary

Qualifications:

2-4 years of experience in analytics, media, or marketing planning., Bachelor’s Degree in a relevant field., Excellent verbal and written communication skills with a strong attention to detail., Technical proficiency in Office/Google Suite and familiarity with media and advertising industry..

Key responsibilities:

  • Build and maintain trust-based relationships with clients and internal teams.
  • Design, execute, and present analyses on advertising campaign effectiveness.
  • Collaborate with Product and Technology teams to resolve issues and improve processes.
  • Ensure quality assurance and maintain accurate records of study timelines and communications.

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Nielsen XLarge http://nlsn.co/6006JMfty
10001 Employees
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Job description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Our Global Nielsen Campaign Analytics Client Insights & Delivery (CID) team works collaboratively to deliver actionable recommendations that help clients win in the marketplace. Focused on market impact and business growth, we're at the forefront of customer experience as we navigate the complex needs of our industry.

About the Job

The Senior Client Insights & Delivery Analyst will be part of a fast-paced team responsible for dealing directly with media companies and their agency/advertiser clients on a daily basis to understand an advertiser’s campaign, advising on survey or study setup, and providing analysis on the campaign’s performance, all while maintaining a high level of quality assurance throughout each step of the process. As a Senior Analyst on the CID team, you may design studies to measure ad effectiveness on media platforms of all kinds from digital, to social, to streaming, to podcasting, and beyond. Additionally, our analysts will assist in developing and performing deep-dive custom analyses under the guidance of research leads.

Responsibilities
  • Build trust-based relationships with Campaign Analytics (CA) Clients, Sales, Research, Operations/Support teams, Product, and DSci. 
  • Partner with other CID associates and Sales to help present solutions that allow clients to grow their business via CA solutions; gain in-depth Product knowledge to be able to address methodology and execution questions with oversight from more experienced team members.
  • Translate business needs into more specific questions, which can then be solved by CA solutions and with the benefits that Nielsen solutions uniquely deliver.
  • Independently support client teams through designing, executing, and presenting results. 
  • Ensure proactive insights and action-oriented solutions are delivered to the Client.
  • Collaborate with Product and Technology teams;  Investigate when issues are discovered and proactively work to help find the root cause and resolve them with the appropriate parties
  • Create detailed research analyses focused on the effectiveness and efficiency of advertising using established test vs. control methodology to determine the lift driven by the measured campaigns. 
  • Perform rigorous quality assurance checks on test setup, data quality, and presentation materials to ensure that best practices are being followed.
  • Maintain accurate records of study timelines, completed milestones, and presentation dates, and stay in regular communication with all relevant internal and external stakeholders to ensure all are kept up to date on status and timelines.

    • Qualifications
  • 2-4 years experience in analytics and/or media or marketing planning
  • Bachelor’s Degree
  • Ability to grasp new concepts easily, and be able to present them in a simplified manner to clients and potential prospects
  • Technical proficiency in Office/Google Suite of software solutions
  • Excellent verbal and written communication skills
  • Ability to work independently in a fast-paced environment
  • Media and advertising industry knowledge is a strong plus
  • Stats background a strong plus
  • Past experience in digital media buying/planning and marketing analytics is a strong plus
  • Experience with Syndicated data sets such as Nielsen IQ and/or IRI is a strong plus

    • Necessary Skills
  • Excellent communication and presentation skills
  • Excellent critical thinking ability and the desire to seek solutions for novel situations as they arise 
  • Attention to detail – organization, quality, and accuracy in all work and interactions
  • A self-motivated, curious learner with the ability to work collaboratively and willingness to lean in – need to jump in quickly, adapt and work in a collaborative team environment, managing multiple projects at once
  • Strong project and time management skills
  • Broad knowledge of technology trends and relevance to clients' businesses
  • Eager to learn and develop new skills
    • Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

    A reasonable estimate of salary range for a new employee to be offered this role would be $50,000 - $185,000 which would be adjusted based on each employee's geographic location.  The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.  

    #LI-AW1

    Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.

    Required profile

    Experience

    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Media StrategyAnalyticsStatistical AnalysisProject ManagementQuestionnaire DesignCampaign ManagementDigital Media SalesNielsen NetRatingsIRIXMarketing Analytics

    Other Skills

    • Presentations
    • Communication
    • Quality Assurance
    • Adaptability
    • Detail Oriented
    • Critical Thinking
    Are you interested?

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