Offer summary

Qualifications:

1-2 years of experience in marketing support., Familiarity with social media content calendars and PR efforts., Experience with Mailchimp or similar email campaign tools., Excellent written and verbal communication skills..

Key responsibilities:

Coordinate tradeshow registrations and logistics for team members.

Manage Salesforce updates and track post-show connections.

Set up and monitor email campaigns in Mailchimp for event attendees.

Communicate results and provide feedback to improve future marketing efforts.

Job description

Our client is seeking a proactive and detail-oriented Marketing Assistant to support their marketing and ops efforts, with a focus on organizing and executing tasks related to tradeshows, email campaigns, and Salesforce management. In this role, you’ll work closely with external PR firms, contributing to the success of various marketing initiatives, while also gaining exposure to Operations if you have experience with Salesforce. This is a great opportunity for a candidate eager to take ownership and grow within the marketing ops space.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities

Tradeshow Coordination: Register members of the team for various tradeshows and conferences.
Salesforce Management: Format pre-attendee lists for easy upload to Salesforce and track post-show connections.
Email Campaigns: Set up email campaigns in Mailchimp for event attendees and connections, ensuring proper segmentation and follow-up.
Logistics Support: Assist team members with travel arrangements, including hotel bookings and transportation for trade shows.
PR Coordination: Send booth and tradeshow details to the PR firm and ensure alignment with marketing efforts.
Social Media Oversight: Review the social media calendar developed by the PR firm to ensure it aligns with ongoing marketing initiatives.
Email Sequences: Set up email sequences in Mailchimp using Salesforce reports and monitor their performance to improve engagement.
Results Communication: Follow up on campaigns, report on performance, and provide feedback to improve future efforts.

Secondary Responsibilities

Operations Support: Assist with Salesforce updates and reporting using tools like ZoomInfo to uncover new leads and track pipeline performance.

Qualifications

Experience: 1-2 years of experience in marketing support.
Social Media: Familiarity with social media content calendars and basic understanding of PR efforts.
Email Marketing: Experience with Mailchimp or similar email campaign tools.
Communication Skills: Excellent written and verbal communication skills.
Detail-Oriented: Ability to manage multiple tasks simultaneously with strong attention to detail.
Organized & Proactive: Highly organized and capable of taking initiative to support cross-functional teams.

Preferred Skills

Salesforce Proficiency: Familiarity with Salesforce, including report generation and dashboard setup, is highly preferred.

What Success Looks Like

Efficient Tradeshow Support: Smooth coordination of tradeshow registrations, follow-ups, and data management within Salesforce.
Impactful Email Campaigns: Successful implementation of email campaigns that engage attendees and drive conversions, with measurable results.
Salesforce Mastery: Proactive management of Salesforce, keeping data up to date and providing valuable insights to improve sales efforts.
Effective Reporting: Clear communication of results, identifying areas for improvement, and helping refine future strategies.

Opportunity
This is a fantastic opportunity to join a growing team where you will have the chance to support both marketing and ops efforts while contributing to measurable growth. This position offers career development and the chance to gain valuable experience in a fast-paced, dynamic environment. If you're organized, motivated, and eager to contribute, we encourage you to apply!