Marketing Manager, BridgeUSA Programs

Position: Marketing Manager, BridgeUSA Programs

Reports to: Director of Marketing, BridgeUSA Programs

Department: Exchanges Marketing

Location: U.S. based remote (see location requirements below)

Who we are: 

CIEE is a non-profit study abroad and intercultural exchange organization that transforms lives and builds bridges between individuals and nations through study abroad and international exchange experiences that help people develop skills for living in a globally interdependent and culturally diverse world.

Why work with us:   

• You will change the world. CIEE builds bridges between different people, different countries, and different cultures. We help young people participate in high-quality international exchange and study abroad programs that bring the world together. We change lives, our alumni change the world. Be part of the change! 
• You will receive a competitive total rewards package (only applicable for U.S. employees).CIEE provides all employees with exceptional benefits offerings that increase total compensation by up to 25%. Our top-tier benefits include: 
  • Paid time off and Parental leave 
  • Gym Reimbursement Program 
  • Employee Assistance Program 
  • Short-term & Long-term Disability 
  • 6 floating Fridays (based on our eligibility rules) 
  • CIEE Study Abroad and TEFL Program discounts 
  • 403(b) Retirement Plan with employer contribution 
  • Insurance Coverage (life, travel, medical, dental, and vision)  
  • Flexible Spending Accounts/Health Savings Accounts (medical and dependent) 
  • Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness) 
• You will be part of a fast-paced, international, diverse, and collaborative team of professionals. CIEE operates the largest nonprofit network of study-abroad locations, with facilities and staff in 29 countries.  Additionally, we help international participants from over 140 countries come to the USA each year.  Committed to excellence and solving whatever problem the world throws at them, CIEE professionals work on international teams and are dedicated to advancing our 75-year-old mission to make the world a more peaceful place. 

Who you are:

You are versatile, dynamic, and creative. You are equally facile in operating between strategy and execution. You seek to understand the audience whom you want to reach, know how to leverage test & learn methodologies to craft compelling marketing messages that resonate with different audiences, and navigate the channels through which we can deliver those messages to participants, partners, host employers, and other stakeholders to maximize impact. While you are business savvy, you are also mission-driven with a clear belief in the transformative power of international exchange – including global work-based learning experiences – to open doors for young people.

 As the Marketing Manager, BridgeUSA Programs, you will be a critical member of the team responsible for driving the growth of CIEE’s BridgeUSA products through developing and executing best-in-class marketing strategies and tactics. Leveraging market insights and customer feedback, you will define targeted segments and create compelling marketing strategies & plans, both go-to-market and annual, which uniquely position CIEE’s BridgeUSA offerings across different markets and stakeholder groups. You will be a brand steward, expertly telling our BridgeUSA story to drive adoption among participants, partners, and host employers. You will be a strategic partner to the product and sales teams, with an emphasis on lead generation, product training, and messaging for enabling the sales team, B2B, and direct-to-consumer campaigns.

What you’ll do:

• Develop and execute demand generation strategies and campaigns to drive qualified leads and revenue growth.
• Manage and optimize lead-nurturing programs to increase conversion rates and accelerate the sales cycle.
• Develop marketing strategies & plans that incorporate market insights and customer needs to drive brand awareness and actions.
• Define target audiences and lead research to develop personas that inform segmented marketing strategies and campaign execution.
• In collaboration with the Corporate Digital & Web marketing team, manage the delivery of goto-market and annual marketing plans, across web, digital, video, blogs, and social media.
• Work closely with business stakeholders and Web and Digital teams to develop content and supporting materials for existing and new campaigns.
• Leverage data & analytics to monitor the success of marketing campaigns, always adopting a test-learn-improve approach.
• Collaborate closely with sales staff to coordinate campaigns in alignment with sales cycles and initiatives, leveraging cross-promotional opportunities whenever possible.
• Serve as a strategic partner to internal product and sales teams, leading product training and messaging and materials development to support sales efforts.
• Support the delivery of high-impact events to elevate the CIEE BridgeUSA brand, educate, and engage key stakeholders, including virtual and in-person events to engage different stake holder groups (e.g., participants, partners, host employers, and other influencers).
• Lead development and execution of communications plans to drive brand awareness where appropriate, manage relationships with outside vendors, designers, and agencies in support of marketing objectives.
• Manage and monitor budgets, always ensuring on time, on-budget delivery.
• Manage at least one direct report.
• Perform other reasonable duties as assigned

What you’ll bring:

The ideal candidate will possess:

• Bachelor’s degree in marketing or related field and a minimum of 5 years of demonstrated experience.
• At least one year of people management experience.
• Familiarity with Adobe, Canva, Asana/Workfront, or other project management systems, Salesforce.
• Experience with developing and executing marketing strategies and plans.
• International exchange or study abroad experience a plus.
• International exchange industry experience a plus.
• Confident communicator and speaker.
• Demonstrable experience collaborating with digital marketing to manage SEO/SEM, marketing database, email, social media campaigns.
• Copywriting and editing experience in print, social and digital arenas.
• Excellent English writing and editing skills.
• Keen aptitude for managing projects and deadlines.
• Welcomes feedback on their work and incorporates new ideas.
• Readiness to grow and develop yourself, our client group, and our Company.
• Ability to embrace CIEE’s Core Values (Excellence, Integrity, Respect, Inclusion, and Problem Solving) and culture.