National Brand Experience Manager, North America

Description

Overview:

Loving the game is what drives you to compete at your best. And that is what's driven us to create state-of-the-art equipment for 130 years of athletes. Under the ownership of Sumitomo Rubber Industries Ltd., Cleveland Golf, Srixon, XXIO, and Dunlop Racquet Sports are a family of global brands dedicated to the joy of the game. It's why we play. To have that feeling when all the hard work comes together for that first eagle putt, or backhand crosscourt winner. We are Dunlop Sports, a house united under the iconic Flying D logo.

Position Overview:
The National Brand Experience Manager is responsible for developing and implementing the overall brand experience strategy across North America. This senior leadership position oversees a team of Regional Brand Managers and Brand Experience Experts to ensure consistent, high-quality brand representation across all consumer touchpoints. The role requires strategic vision combined with operational excellence to drive meaningful connections between our brands and consumers through innovative field activations, retail partnerships, and experiential marketing initiatives. The position involves collaboration with cross-functional teams including marketing, sales, product development, and retail operations to align brand experience activities with broader business objectives.

Key Responsibilities Summary:

Strategic Leadership & Team Management

• Develop and execute the comprehensive brand experience strategy for North America
• Lead and mentor a team of Regional Brand Managers and Brand Experience Experts
• Establish performance metrics and KPIs for the brand experience team
• Implement coaching and development programs to enhance team capabilities
• Conduct regular performance reviews and career development planning
• Manage department budget and resource allocation

Brand Experience Program Development

• Create innovative brand activation programs that drive consumer engagement
• Develop standardized field activation protocols and best practices
• Design immersive product demonstrations and fitting experiences
• Establish territory-specific strategies based on market analysis
• Integrate digital and physical brand experiences for omnichannel engagement
• Collaborate with global teams to ensure brand consistency while allowing for regional adaptation

Retail & Channel Strategy

• Develop strategic partnerships with key national retail accounts
• Create comprehensive retail staff training and certification programs
• Design premium merchandising systems and retail experience guidelines
• Establish green grass channel development strategy for golf club engagement
• Oversee implementation of pro shop optimization programs
• Build relationships with national retail buyers and decision-makers

Consumer Insights & Market Intelligence

• Establish systems for collecting and analyzing field data and consumer feedback
• Develop reporting frameworks for market trends and competitive analysis
• Present consumer insights to product development and marketing teams
• Identify emerging opportunities and competitive threats in the marketplace
• Leverage data to inform strategic decisions and program development
• Create ongoing territory analysis and market opportunity reports

Cross-Functional Leadership

• Collaborate with marketing teams to align brand experience with advertising campaigns
• Partner with product development on consumer testing and feedback programs
• Work with sales leadership to support key account objectives
• Coordinate with operations on inventory and supply chain optimization
• Consult with legal and compliance on promotional activities and partnerships
• Participate in senior leadership planning and strategy development

Program Measurement & Optimization

• Develop ROI measurement systems for brand experience initiatives
• Create reporting dashboards for field activities and consumer engagement
• Establish benchmarks and performance targets for team activities
• Lead continuous improvement initiatives based on performance data
• Present quarterly performance reviews to executive leadership
• Identify scaling opportunities for successful programs

Qualifications

Education & Experience

• Bachelor's degree preferred
• 7+ years of experience in golf related brand management, experiential marketing, or related field
• 3+ years of people management experience, preferably managing field teams
• Demonstrated success in developing training programs and executing consumer focused field activations
• Understanding of golf industry and equipment technology
• Experience supporting national accounts and retail partnerships
• Valid driver's license and ability to travel up to 30% of time

Competencies

• Exceptional leadership and team development skills
• Strategic thinking with strong execution capabilities
• Strong organization and time management skills
• Outstanding interpersonal and communication abilities
• Advanced presentation and stakeholder management skills
• Financial acumen and budget management experience
• Creative problem-solving and innovation mindset
• Ability to influence across organizational boundaries
• Data-driven decision making with strong analytical skills

Technical/Computer Programs

• Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Experience with CRM platforms and sales analytics tools
• Knowledge of project management software and methodologies
• Familiarity with data visualization and reporting systems
• Understanding of digital marketing platforms and analytics
• Experience with inventory management and forecasting systems

To perform the essential functions of this job successfully, an employee must meet the physical demands described here. Occasionally, they must kneel, climb, and reach with hands and arms above shoulder level, lift up to 30 pounds, bend, sit, stand, squat, stoop, walk, push, pull, and reach with hands and arms at shoulder level or below.

DISCLAIMER: This job description generally indicates the nature and levels of work, knowledge, skills, abilities, and other essential functions (as covered under the Americans with Disabilities Act) expected of an applicant. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of an employee. An employee may be asked to perform other duties as needed. Management reserves the right to add, modify, change, or rescind the work assignments of different positions and make reasonable accommodations so that qualified employees can perform the job's essential functions. Nothing in this position description changes the at-will employment relationship between the company and its employees.

DSA is an equal-opportunity employer. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, reproductive health decision-making and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.