Paid Marketing Specialist

A fast-growing AI company transforming how enterprises manage data, workflows, and automation. The team is small but seasoned, with a vision to modernize operations for knowledge-based industries using advanced AI tooling. They're building an early-stage foundation with world-class talent and are looking to test and refine their go-to-market strategy with smart, resourceful specialists.

Location:
Fully-Remote (Work from Home), 9 AM - 1 PM EST

Role Overview:
This is a part-time (20 hours/week) role for a Paid Marketing Specialist who will lead early paid acquisition efforts across Google Search and LinkedIn. The ideal candidate is experienced, analytical, and resourceful, able to stretch a limited budget and quickly test and iterate. You’ll also support light content writing for LinkedIn as a secondary function, though the primary focus is on paid strategy and execution.

Key Responsibilities:

• Plan, launch, and manage paid marketing campaigns on Google Search and LinkedIn.

• Analyze performance data to optimize campaign structure, targeting, and creative.

• Evaluate and report on ad performance, identifying levers for improvement.

• Identify gaps in conversion (copy, audience, landing page, etc.) and suggest solutions.

• Create short-form LinkedIn copy as needed for promoted posts or organic tie-ins.

• Collaborate with the internal team to align messaging and positioning.

• Provide strategic insights to guide budget allocation and channel priorities.

Must-Have Qualifications:

• 3+ years of experience running Google and/or LinkedIn ad campaigns.

• Strong knowledge of full-funnel B2B paid strategies.

• Experience managing campaigns for early-stage startups or emerging tech companies.

• Demonstrated ability to work independently and make data-driven decisions.

• Fluent in English, with strong written communication skills.

• Proficient in campaign tools (Google Ads, LinkedIn Campaign Manager) and analytics platforms (e.g., Google Analytics).

Nice to Have:

• Familiarity with AI, SaaS, or enterprise tech industries.

• Experience writing copy for thought leadership or branded content on LinkedIn.

• Experience working in a high-growth or resource-constrained environment.

• Background in demand generation or growth marketing strategy.

Opportunity:
If you're a self-sufficient paid marketer who thrives in startup environments and wants to shape the marketing motion from the ground up, we’d love to hear from you. Apply now and help build something remarkable!

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets