Customer Advocacy Manager

Who We Are

In today’s work environment, employees use a myriad of devices to access IT applications and data over multiple networks to stay productive, wherever and however they work. Ivanti elevates and secures Everywhere Work so that people and organizations can thrive. 

While our headquarters is in the U.S., half of our employees and customers are outside the country. We have 36 offices in 23 nations, with significant offices in London, Frankfurt, Paris, Sydney, Shanghai, Singapore, and other major cities around the world.

Ivanti’s mission is to be a global technology leader enabling organizations to elevate Everywhere Work, automating tasks that discover, manage, secure, and service all their IT assets. Through diverse and inclusive hiring, decision-making, and commitment to our employees and partners, we will continue to build and deliver world-class solutions for our customers. 

Our Culture - Everywhere Work Centered Around You

At Ivanti, our success begins with our people. This is why we embrace Everywhere Work across the globe, where Ivantians and our customers are thriving. We believe in a healthy work-life blend and act on it by fostering a culture where all perspectives are heard, respected, and valued. Through Ivanti’s Centered Around You approach, our employees benefit from programs focused on their professional development and career growth. 

We align through our core values by locking arms in collaboration, being champions for our customers, focusing on the outcomes that matter most and fighting the good fight against cyber-attacks.  Are you ready to join us on the journey to elevate Everywhere Work? 

Why We Need You!

At Ivanti, our customers are at the heart of everything we do, and their stories are the most powerful testament to the value we deliver. To help us amplify this impact, we’re seeking a Customer Advocacy Manager to lead a strategic, customer-centric advocacy program that elevates our brand, drives business growth, and fosters deep customer loyalty. In this role, you will orchestrate key initiatives to grow and engage our customer advocate network, aligning their influence with Sales and Marketing objectives to support customer acquisition and enhance Ivanti's reputation in the market. We’re looking for someone who is passionate about curating exceptional “white-glove” experiences for our advocates, managing programs that showcase and celebrate their successes, and producing compelling assets that shape Ivanti's market presence. If you're ready to be the driving force behind our customer advocacy strategy, we want to hear from you!

About The Team

The Ivanti Customer Community and Advocacy Team is a dynamic global group dedicated to delivering exclusive, high-value experiences that foster meaningful engagement with our customers. Our mission is to create vibrant opportunities for connection, collaboration, and empowerment, aiding product adoption, driving customer retention, and strengthening long-term relationships. By nurturing a network of passionate customer advocates, we amplify their voices to influence peers and enhance Ivanti's brand impact worldwide. With a relentless focus on authenticity, innovation, and customer-centricity, we strive to empower our customers and celebrate their successes every step of the way.

What You Will Be Doing

• Manage Customer Advocate Database: Oversee the organization and maintenance of the customer advocate database, ensuring timely fulfilment of Sales and Marketing requests with accurate and relevant information, aligned with strategic objectives.
• Expand Advocate Network: Develop and implement innovative initiatives aimed at growing the customer advocate network, leveraging their influence to enhance brand reputation and drive customer acquisition.
• Elevate Advocate Experience: Curate a high-touch "white-glove" experience for customer advocates, fostering loyalty and engagement through exceptional service and personalized communication.
• Reference Tool Management: Lead the management of ReferenceEdge, optimizing its functionality to support the needs of the Sales teams and drive program efficiency. 
• Peer Review Management: Strategically manage Ivanti's key peer review platforms, driving the growth of customer reviews, particularly for key go-to-market solutions, to enhance credibility and market presence.
• Recruit Customer Speakers: Identify and recruit compelling customer advocates to speak at events, showcasing their success stories and fostering a strong community presence.
• Support Analyst and Media Engagement: Facilitate Customer Advocate collaboration with analysts and media representatives to strengthen Ivanti's market position.
• Drive Program Adoption: Champion the customer advocate program across Sales and Marketing teams, promoting its value and encouraging widespread utilization to maximize effectiveness.
• Reward and Recognition Management: Coordinate and broaden the reward and recognition program for customer advocates to acknowledge their contributions and foster ongoing participation.
• Support Success Story Production: Collaborate with the marketing team to produce compelling customer success stories that highlight the impact of Ivanti’s solutions in real-world applications.

To Be Successful in The Role, You Will Have

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• 3+ years of experience in Customer Advocacy, Customer Marketing, or Customer Success roles, preferably in B2B organizations
• Exceptional interpersonal skills and ability to build trust-based relationships with customers and stakeholders across the world
• Proven track record of managing Customer Advocacy / Customer Marketing programs, data analysis and delivering measurable business impact
• Strong critical thinking and problem-solving skills, coupled with the confidence and self-starter mindset to independently execute and innovate within advocacy initiatives
• Familiarity with marketing and project management tools and platforms, such as Reference Edge, Salesforce and Power BI

Roadmap for Success

First 90 Days: Building a Foundation

1. Program Immersion: Gain a comprehensive understanding of Ivanti’s corporate objectives, customer base, advocacy program tools, and current advocacy processes. Meet key stakeholders across Sales, Marketing, Customer Success, and other teams to understand their needs and priorities for advocacy.
   Success looks like: Clear alignment with Ivanti’s strategic goals and a roadmap for initial program enhancements.
2. Product Familiarization and Value Framework: Deep dive into Ivanti’s solutions to understand the challenges they help customers solve, the business outcomes they drive, and how they align with Ivanti’s Value Framework. Collaborate with Sales and Marketing teams to identify advocacy opportunities tied to these outcomes.
   Success looks like: Ability to translate Sales and Marketing needs into actionable customer advocacy initiatives that highlight solution-driven outcomes and align them with corporate objectives.
3. Optimize Advocacy Request Fulfilment: Review and familiarize yourself with the existing customer advocate database and workflows to ensure quick and accurate fulfilment of advocacy requests from Sales and Marketing. Identify opportunities to enhance responsiveness without disrupting the current workflow.
   Success looks like: Timely and streamlined fulfilment of advocacy requests that directly support Sales and Marketing priorities, maintaining high levels of satisfaction among stakeholders.

First 6 Months: Activating Advocacy Programs

1. Expand the Advocate Network: Design and execute advocacy recruitment initiatives, working with key internal teams to grow the customer advocate pipeline. Begin implementing strategies to identify high-value advocates, targeting strategic solutions or geographies.
   Success looks like: A measurable increase in customer advocate nominations, with new members onboarded and actively engaged in the program.
2. Peer Review Platform Growth: Take ownership of Ivanti’s peer review strategy by driving customer reviews across key platforms, especially for priority solutions. Collaborate with customer-facing teams to facilitate reviews and ensure alignment with go-to-market priorities.
   Success looks like: Increased volume and quality of customer reviews, improving Ivanti’s credibility and positioning within the market.
3. Create a Seamless Customer Advocate Experience: Collaborate with the Lifecycle Marketing team to design and implement a robust customer advocacy experience that begins at onboarding. Ensure advocates are fully engaged and supported throughout their lifecycle within the program through personalized communication, recognition initiatives, and meaningful engagement opportunities.
   Success looks like: A well-structured, fully operational onboarding and engagement process that nurtures advocates, fosters loyalty, and drives sustained participation.

First 12 Months: Driving Strategic Impact

1. Enhance Global Reference Program Utilization: Amplify the adoption of the reference program across Sales teams worldwide ensuring advocates and reference tools are leveraged to their full potential.
   Success looks like: Advocacy resources are utilized effectively and strategically by Sales teams, resulting in increased engagement with advocates and measurable support for sales strategies globally.
2. Strengthen the Advocate Speaker Pipeline: Establish an advocate speaker program to recruit, onboard, and equip customer advocates to deliver compelling presentations at key events, webinars, analyst engagements, and media opportunities.
   Success looks like: A robust speaker pipeline delivering impactful testimonials across high-profile platforms that enhance Ivanti’s brand credibility and visibility.

Our Employer Commitment

This job posting will remain active until a qualified candidate is identified.

At Ivanti, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.

We invite individuals of all backgrounds and abilities to apply. If you require assistance to optimize your interview experience, please contact us at recruiting@ivanti.com.

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