Director of Marketing, Chronic Solutions

The Director of Marketing, Chronic Solutions – Americas is responsible for leading the regional marketing team to achieve strategic and commercial objectives in alignment with global priorities. Operating within a global matrix organization, this role ensures regional execution is aligned with the overarching global strategy while advocating for the unique needs of the Americas market.

ures regional execution is aligned with the overarching global strategy while advocating for the unique needs of the Americas market.

Key responsibilities include talent development, shaping and executing the Chronic Solutions strategy for the Americas, driving revenue and profit growth through strategic initiatives, product management, and regional pricing strategy development. The Director will play a pivotal role in continuous process improvement to enhance marketing effectiveness.

This role requires strong cross-functional collaboration with global product management, global marketing services, regional sales and clinical teams, as well as direct engagement with customers and patients. The Director will lead the strategic development and execution of patient-centric initiatives specific to the Americas, ensuring local relevance while maintaining global consistency.

As a key member of the Chronic Solutions leadership team, the Director will be a critical voice representing the Americas region—ensuring regional market dynamics, opportunities, and challenges are clearly communicated and considered in global planning. This individual will have the ability to influence globally while executing with excellence regionally.

Responsibilities:

• Lead the annual regional business planning process, aligning with global and regional strategies. Develop and execute regional pricing framework to drive profitable growth and market competitiveness

• Oversee performance management, coaching, and talent development across the marketing function

• Foster a culture of accountability, innovation, and marketing excellence within the team Strategically position the regional product portfolio to maximize revenue and support long-term growth initiatives

• Design and execute patient-centric marketing strategies that align with critical enterprise imperatives. Represents, refines, and drives value propositions for key brands and products to ensure consistency across the regional customer base

• Collaborates and executes digital and communication campaigns in support of commercial efforts Understands customer and patient environments to ensure proper development of key messaging and programming

• Plan and manage digital marketing and communication campaigns to support commercial efforts

• Conduct ongoing market and customer segment analysis to inform strategy, messaging, and positioning

• Monitor product portfolio performance, segment trends, and market dynamics to guide portfolio decisions

• Manages marketing budgets effectively to ensure maximum ROI on investments

• Ensures the Chronic Solutions Americas region follows all regulatory, legal, and company guidelines with it comes to promotion and training of our products and services

• All training related to the quality management system is done in accordance to the Training Management Process (QM1681)

• Contributes to a safe working environment by maintaining own workspace and reporting any potential hazards

• Adheres to Company Core Values – Honesty – Frugality – Courage.

Overview:

Leadership

Operate within a global matrix environment to lead regional marketing efforts, ensuring alignment with global strategies while tailoring execution to local market dynamics. Manage resources, product portfolio, and pricing strategies with the objective to maximize profitability and drive growth ahead of the market.

Establish clear roles and responsibilities across the regional marketing function while collaborating with global counterparts Promote open and transparent communication regarding goals, development, and performance across global and regional teams Monitor and optimize operating expenses in collaboration with finance partners, ensuring fiscal responsibility within the regional scope

Portfolio Management

Execute regional marketing and pricing strategies in alignment with global portfolio direction, ensuring optimal product positioning and profitability.

· Lead regional business planning development and execution in collaboration with global and cross-functional teams

· Implement pricing frameworks that balance local market needs with strategy

· Manage the regional product portfolio to support commercial goals, innovation uptake, and lifecycle strategies

Market Analysis

Integrate & Analyze market intelligence required to support product portfolio management, go- to-market strategy development, price setting and management

a. Financial tracking

• Monitor Americas product portfolio profitability indicators & trends

• Track customer segment performance and contributions to growth

b. Customer Segment Analysis

• Assess payer structures and local decision-making units (DMUs) to tailor messaging and programming

• Conduct customer segmentation to identify key growth opportunities

c. Market Research

• Identify and objectify opportunities/challenges thru market & indication intelligence

• Visualize, report, and respond to evolving regional market trends

Marketing Communications and Brand Management

Ensure regional marketing initiatives reflect global brand positioning while executing locally relevant strategies to meet market-specific needs.

Maintain regional autonomy while ensuring adherence to global brand strategy, messaging, and visual identity. Develop and oversee all MARCOM related activity within Americas region, ensuring consistent execution aligned with global campaigns

Develop and implement both B2B and B2C digital strategies and customer journeys that drive engagement and support the sales pipeline Monitor digital analytics and performance across platforms to inform optimization and innovation

Qualifications:

• 15+ years of commercial experience in the medical device industry

• 10+ years of direct people management experience required within the sales and/or marketing function

• 5+ years of product marketing experience required within the medical device industry

• Both B2C and B2B experience preferable

• MBA required

• Proven leadership & cross-functional co-ordination

• Functions well within a collaborative team environment, understand influence management, and demonstrates emotional intelligence

• Demonstrated strong written and oral communication skills in group and one-on-one settings

• Market research (both primary and secondary) and analysis skills desired.

• Computer skills are required, including Outlook, Word, Excel, and PowerPoint.

• Approximately 35% travel is required.

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee must frequently lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

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