Director of Lifecycle Marketing, Consumer

About the Role:

We are seeking a dynamic and experienced Director of Lifecycle Marketing to lead our consumer lifecycle marketing strategy. You will be responsible for developing and executing innovative lifecycle programs across multiple channels to drive conversions, enhance customer engagement, and maximize customer lifetime value for our suite of consumer-focused insurance and fintech products.

As Director, you will manage and mentor a team of lifecycle marketers, drive high impact conversion strategies, and ensure effective execution of programs across email, SMS, and other channels. You will be a data-driven leader, leveraging experimentation and insights to create compelling experiences and optimize campaigns for maximum impact. This role requires a strategic thinker with deep operational expertise, a passion for experimentation and optimization, and at least 10 years of experience in consumer lifecycle marketing.

Duties and Responsibilities:

• Develop and champion a comprehensive lifecycle marketing strategy to drive conversion, engagement, and retention across multiple product lines.
• Lead the development and execution of multi-channel lifecycle marketing programs across email, SMS, and other channels, focusing on driving conversions and improving customer lifetime value.
• Manage and mentor a high-performing team of lifecycle marketers, fostering a culture of rapid experimentation, innovation, data-driven decision-making, and continuous improvement. Provide guidance, coaching, and professional development opportunities to team members.
• Partner closely with Product, Engineering, Creative, and Sales teams to ensure seamless program execution and impactful customer experiences. Collaborate on defining customer journeys and integrating lifecycle marketing into the broader customer experience.
• Oversee the end-to-end campaign process, including strategy development, creative briefing, audience targeting, A/B testing, deployment, performance monitoring, and optimization. Implement rigorous testing methodologies to continuously improve campaign performance.
• Establish and track key performance indicators (KPIs) to measure the effectiveness of lifecycle marketing programs. Provide regular reporting and insightful analysis to stakeholders, demonstrating the impact of lifecycle marketing on business outcomes.
• Continuously analyze customer data, campaign performance, and market trends to identify opportunities for program improvement, innovation, and new customer engagement strategies. Leverage data to inform strategic decisions and optimize program effectiveness.
• Ensure compliance with all relevant regulations and guidelines within the insurance industry for all lifecycle marketing communications.

Qualifications and Skills:

• 10+ years of progressive experience in consumer lifecycle marketing, with a proven track record of driving business growth.
• 5+ years of experience in a leadership role, managing and developing lifecycle marketing teams in a D2C context.
• Strong analytical skills with the ability to interpret complex data, extract actionable insights, and make data-driven decisions.
• Proven experience with email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.).
• Deep understanding of experimentation, personalization strategies, and A/B testing methodologies.
• Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams and at all levels of the organization.
• Strategic thinker with a results-oriented mindset and a passion for creating exceptional customer experiences. 
• Experience in the insurance or financial services industry is a strong plus.
• Familiarity with compliance and regulatory considerations in consumer marketing.

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The US national base salary range for this full-time position is $134,000 - $237,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. 

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits. 

You can find further details of our US benefits at https://www.ethoslife.com/careers/