3+ years of research or analyst experience in market and competitive research., 3-5 years of experience in product or portfolio marketing., Strong ability to turn data into insights and present findings to stakeholders., Familiarity with intelligence tools such as Gong and Klue is a plus..
Key responsabilities:
Build and maintain a strategic point of view on market positioning.
Establish a call listening program to gather real-time customer insights.
Support the distribution of market insights and updates to internal teams.
Manage the quarterly 'Beyond the Message' webinar and core go-to-market presentations.
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Attentive® is the leader in conversational commerce, reinventing business-to-consumer communication. Our SMS-first software platform helps everyone from entrepreneurs to enterprises strengthen relationships with their consumers in a new way. Through two-way, real-time, personalized communications, we drive billions in e-commerce revenue, and over 8,000 leading brands like CB2, Pura Vida, Urban Outfitters, Jack in the Box, and Coach rely on Attentive to deliver powerful commerce experiences.
To learn more about Attentive or to request a demo, visit www.attentive.com
Attentive is seeking a Marketing Manager to join our Portfolio Marketing team. This role will be central to expanding our Voice of Market capabilities - gathering, analyzing, and distributing insights and recommendations to inform decision-making and support go to market strategies. This role requires a researcher mentality and a storytelling skill set, with an ability to turn data into insights. You will also need a willingness to dive into projects and challenges that aren’t fully defined, proactively deliver plans, and execute independently. To be successful, this role will partner cross-functionally with Product Management, Marketing, Sales, and Customer Success to help bring an understanding of the market to all aspects of our business.
What You'll Accomplish
Voice of Market (VoM): Build and maintain a strategic POV on Attentive’s current and future position in the market. Combine insights from a range of internal and external sources, including customer calls, industry analysts, win/loss, and more. Create and update a comprehensive analysis of market shifts, competitor movements, and emerging opportunities. Support the distribution of insights, such as regular VoM readouts for an executive level audience, and customer newsletters.
Market Trends: Stay on top of the latest macro, consumer, and industry trends. Distribute insights internally and partner cross-functionally to activate in GTM assets.
Call-Listening Program: Establish a call listening program to develop deeper, real time insights into our customers and the market. Gather insights, and incorporate into VoM readouts. Evangelize the program across the Marketing organization.
Narrative go-to-market: Support externalizing Attentive’s narrative, including program managing the quarterly ‘Beyond the Message’ webinar with Customer Marketing, and updates to core GTM presentations.
Your expertise
3+ years research or analyst experience, such as market and/or competitive research and keeping up to date on industry trends
3-5 years working in product or portfolio marketing, or closely related space
Experience required turning data into insights and presenting to internal and/or external stakeholders (technical and non-technical)
Strong organizational skills are essential
Familiarity with intelligence tools such as Gong and Klue, is a plus
Experience working for a B2B SaaS-based technology company is a plus
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $125,000 - $170,000 annually+ equity + benefits
- Equity is a substantial part of the total compensation package
- Our salary ranges are determined by role, level and location
#LI-CG
Required profile
Experience
Industry :
Marketing & Advertising
Spoken language(s):
English
Check out the description to know which languages are mandatory.