BS/MA in Computer Science, Engineering or similar relevant field, 3+ years of experience in paid media/performance marketing roles, Expertise in Google Ads and other paid performance marketing channels, Strong analytical skills with experience in A/B testing and data analytics..
Key responsabilities:
Develop growth strategies across acquisition, activation, retention, and monetization.
Plan and execute paid performance marketing campaigns on platforms like Google Ads and LinkedIn.
Measure and optimize paid media campaigns for cost efficiency and effectiveness.
Conduct audience research to target customer segments with personalized messaging.
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👋 Who is Mamo?
Mamo is a Fintech startup headquartered in Dubai, UAE. We build payment and financial solutions for SMEs. Mamo is proud to own and operate all of its core and financial IP. Mamo is the first and only Fintech startup licensed by the DFSA with a Cat 3C Providing Money Services licence; allowing it to accelerate growth by offering a diverse suite of financial services.
👩🏻💼 Who uses Mamo products?
Mamo’s flagship product is Mamo Business and is used by hundreds of SMEs across the UAE. Our customers vary from large organizations, to professional services and health care and fitness operators. Our largest segments include tourism and travel arrangements, events services, wellness and fitness services, retail office supplies and gifts and entertainment providers.
🚀 What is Mamo Business?
Mamo is a FinTech startup headquartered in Dubai, UAE. Mamo Business provides SMEs with an alternative to business banking: A platform designed like a consumer product that acts as a financial O.S. and a lifeline for SMEs. The platform includes three critical components to starting and growing a business: payments, spend management and lending.
Mamo is driven by its passion to rid small businesses of the technology burden behind payments and financing so that they can reclaim time and resources and focus on what they do best.
Are you a new business looking for a payment services provider that understands you? Give Mamo Business a try, we promise you will never look back.
🌐 Visit www.mamo.xyz for customer testimonials and more!
Marketing is about helping people solve a problem. Their problem. Yes, this can be done through storytelling and emotional connections, but to tell a story and establish a connection with a beautiful customer, one must first capture the customer’s attention. It’s not easy for a brand or product to cut through the noise for long enough to communicate its value proposition. This is where we need your help.
You will make an exceptional candidate for this role if you have an engineering or finance-related background and are an expert in paid media. You are passionate about applying your analytical mindset in an early-stage startup. You understand and enjoy working with data and analytics, and approach decisions in a structured and well-rounded fashion with the ability for divergent out of the box creative thinking.
You are laser-focused on finding and serving customers that match our ideal customer profile. You have a strong ability to map business strategy to paid marketing activities and showcase results. You demonstrate a strong work ethic and take extreme ownership of your work.
You are comfortable working creatively in a fast-paced environment with a kick-ass team. You are an expert in reaching the ideal customer across multiple channels and platforms. You are obsessed with measurement, metrics and iterative experimentation in paid media.
If you are reading this and if we’ve got you to read this far it might be worth connecting and talking. To do so, please apply below and let’s chat!
👉NOTE BEFORE APPLYING
Although we appreciate the potential of AI, we kindly request that you answer our screening questions independently to allow us to really get to know you. Applications with AI-assisted responses may not proceed further in the selection process.
What you will do
Develop sustainable and aggressive growth strategies across acquisition, activation, retention and monetization
Plan and build paid performance marketing campaigns across platforms like Google Ads, LinkedIn, Meta (including Instagram), and others.
Measure, track and optimize paid media campaigns to improve cost efficiency and acquisition efficacy
Determine & track return on investment of various forms of paid marketing
Conduct thorough audience research and segmentation to target relevant customer segments with personalized messaging and offers
Run strategic and tactical campaigns and experiments across paid and unpaid media to uncover key business insights and opportunities for scalable user development
Implement A/B testing and experimentation to optimize ad creative, landing pages, and conversion funnels
Identify and optimize growth channels to drive growth across products
Provide inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising etc.)
Collaborate with product teams to communicate customer insights that arise through paid marketing
What we’re looking for
BS/MA in Computer Science, Engineering or similar relevant field
3+ years of experience in similar paid media / performance marketing roles
Expert on Google Ads and other paid performance marketing channels
Strong experience with PPC
Experience with MixPanel and Google Analytics to analyze behavior and inform paid media campaigns
Strong growth track record, with samples and results of past campaigns
Excellent organizational and time management skills
Excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends
Strong understanding of marketing funnels
A healthy “It’s better to ask for forgiveness than permission” attitude
A/B Testing and Data Analytics experience
Strong command of English language, both verbal and written, is a must.
Why you’ll love working here
Startup environment that’s big on individual responsibility and leans on process and automation.
We’re big on culture. Work with stunning, supportive product, design and engineering teams on problems that matter.
You will be learning and growing all of the time. From business, product, design to engineering you will be learning from a world-class team that is caring, kind, and empathetic.
Mamo has the potential for a wide-reaching impact. Mamo is taking on the challenge of bringing about a new era of financial inclusion that begins close to home by providing access and experiences that make sense. That means you will never be bored.
Required profile
Experience
Industry :
Financial Services
Spoken language(s):
English
Check out the description to know which languages are mandatory.