Offer summary

Qualifications:

Minimum of 5+ years in content marketing or digital marketing, preferably in mobility or technology sectors., Strong writing and storytelling skills with the ability to engage diverse audiences., Hands-on experience with Webflow, SEO best practices, and analytics tools., Fluency in English is required; knowledge of French and other European languages is a plus..

Key responsabilities:

Develop and implement a cohesive content marketing strategy aligned with brand positioning and marketing objectives.

Manage the IONITY website, ensuring it is user-friendly and optimized for engagement.

Produce high-quality content including blog articles, newsletters, and videos, utilizing AI tools for enhancement.

Track and analyze performance metrics to refine content strategies and ensure brand consistency.

Job description

Your mission

Do you love crafting stories that inspire, engage, and make a real impact? Are you passionate about sustainable mobility and want to be part of a company that’s at the forefront of ultra-fast EV charging across Europe? At IONITY, we’re looking for a creative and hands-on (Senior) Content Marketing Manager to help us bring our brand to life across digital channels. If you thrive in a fast-paced environment, know how to push a brand forward, and can create content that turns heads (and drives clicks), this is your chance to make a difference.

Key Responsibilities

Content Strategy & Execution: Develop and implement a cohesive content marketing strategy that aligns with IONITY’s brand positioning, marketing objectives, and target audiences across Europe.
Website Management via Webflow: Own and manage the IONITY website, ensuring it remains up-to-date, user-friendly, and optimised for engagement and conversion. Work with a top-notch agency on new features while having the expertise to make direct updates and improvements yourself.
Content Creation & Editing: Produce high-quality, engaging, and informative content—including blog articles, newsletters, videos, and website content. Utilise AI tools and data-driven insights to enhance content impact.
Visual Content Production: Work closely with the Brand & Design Manager to develop multimedia content, ensuring high-quality execution. While not a designer role, knowledge of tools like Adobe Photoshop, Photoshop Express, Adobe Premiere, or similar is a plus.
SEO & Performance Analytics: Apply SEO best practices to optimise content for visibility and search rankings. Track and analyse performance metrics, using insights to refine content strategies and boost engagement.
Testing & Optimisation: Implement tests to refine content strategies quickly and improve performance based on data-driven insights.
Editorial Calendar Management: Develop and oversee a structured editorial calendar to ensure consistent and timely content across multiple platforms, coordinating closely with internal teams and external partners.
Brand Voice & Consistency: Ensure all content maintains IONITY’s tone of voice, adheres to brand guidelines, and reflects our values and mission.
Innovation & Industry Trends: Stay ahead of industry trends, emerging content formats, and digital marketing advancements to keep IONITY at the forefront of content marketing innovation.

Your profile

Experience: Minimum of 5+ years in content marketing, digital marketing, or a related field, ideally within the mobility, automotive, energy, or technology sectors.
Content & Copywriting Expertise: Strong writing, storytelling, and editorial skills, with the ability to craft compelling narratives that engage and inform diverse audiences.
Technical Skills: Hands-on experience with Webflow, SEO best practices, Braze CRM, and analytics tools. Basic skills with HTML and CSS are a plus.
Photo & Video Editing: Proficiency in Adobe Photoshop, Photoshop Express, Adobe Premiere, Figma, or similar tools for refining visual content.
Analytical & Strategic Mindset: Ability to leverage data and analytics tools to measure content performance and optimise strategies accordingly.
Language Skills: Fluency in English is required. Native French is a significant plus, and additional European languages are a plus.
Project Management & Collaboration: Strong organisational skills, with the ability to manage multiple projects simultaneously while working closely with internal and external stakeholders.

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About us

OUR MISSION

All of us at IONITY are driven by the belief that powering an EV across Europe should be so carefree that soon you’ll never even think about it again. Over the coming years, driving an EV will increasingly mean freedom for everyone. Freedom to power your dreams across borders. To travel anywhere in Europe. To hop in, and only then decide where you’re going.

Required profile