Offer summary

Qualifications:

Proven experience in content marketing and audience engagement., Excellent written and verbal communication skills., Strong organizational and time management abilities., Familiarity with marketing philosophies of industry leaders like Chris Walker and April Dunford..

Key responsabilities:

Build and lead the content marketing strategy to enhance audience engagement.

Host podcast episodes and manage their distribution.

Create and promote data benchmarks and insights reports in collaboration with the Data Science team.

Oversee social media publishing and ensure brand cohesion across marketing materials.

Job description

Open Position: Sr. Content Marketing Manager

Reports to: VP of Marketing

Location: Remote

About Us
HST Pathways is on a mission to transform healthcare with innovative software technology that enables surgery centers to provide more cost-efficient patient care and better outcomes. We’re a profitable, fully-remote $75M+ ARR vertical SaaS company backed by Bain Capital - growing fast and hiring top talent to fuel our next stage.

What we’re looking for:
We’re looking for someone who gets the power of brand and content, who can further our industry insights and data benchmarks, and who can make us the company that ASC leaders think of before they’re even in-market.

You are inspiring, authentic, intuitive, highly motivated, results-driven, and a fast learner.  You want to work for a company with a positive work culture that is fast-paced and evolving.  You believe that working for a diverse and inclusive organization is best and embody our values (listed below).

The value prop of this opportunity:

Enjoy freedom and coaching to try new things, be creative, and improve what we’re doing
Collaborate with other Revenue leaders who have already successfully implemented modern best practices to Marketing and GTM
Contribute to a company that is making a true social impact
Join the Bain Capital family of companies which provides accelerated learning and career progression opportunities

Your role in the organization:

One of our top Marketing strategic pillars is to become the go-to-resource for strategic topics in the ASC industry, and we want someone to help us further that. Reporting to the VP of Marketing, you will:
Build and lead our content marketing, blend creativity with insights to grow engagement with our audience, and further our content and brand. This can be through using existing programs and by creating new ones.
Lead and host our podcast episodes, strategy, and distribution
Lead the creation and promotion of our data benchmarks and insights reports, in collaboration with the Data Science team.
Lead social media publishing and engagement
Oversee the Marketing design process and brand cohesion, including overseeing the design agency we use
Run other content programs such as website bundles of our top resources by topic, customer webinars, branded emails for campaigns and newsletters, and client awards
Prep HST speakers at conferences and help prepare their presentations. Ideal if you can become enough of an ASC expert over time that you’re invited to speak at conferences.

Desired experience you’ll bring:

Proven experience building a content engine that grew audience engagement, brand, and pipeline Understanding of Chris Walker’s, Dave Gerhardt’s, and April Dunford’s marketing philosophies
Worked closely with executives and industry leaders to turn insights into compelling content
Excellent written and verbal communication skills
Proven creativity and problem-solving skills; ability to work around obstacles and solve problems with minimal direction
Strong organizational/time management skills; ability to prioritize work and meet deadlines in a fast-paced environment
Preferred: Hosted a podcast or video series
Preferred: AI fluency to accelerate content creation and insights

When applying, please include 3 great examples of videos or writing of yours (e.g. podcast, blog, web page, email newsletter, etc.). Please add links to them in your resume, or submit them separately.

Examples of our existing content programs:
Podcast: https://www.hstpathways.com/podcast/
Annual State of the ASC Industry Report: https://www.hstpathways.com/resources/surgery-center-industry-report/
Data benchmarks by specialty: https://www.hstpathways.com/specialty-data/
Website bundles of top resources by topic: https://www.hstpathways.com/content-bundles/
Customer stories: https://www.hstpathways.com/success-stories/
Client Awards program: https://www.hstpathways.com/client-awards/
LinkedIn page: https://www.linkedin.com/company/hstpathways

Team Culture:

We go beyond the expected. We strive to be the difference in everything we do and look for ways to innovate and deliver beyond expectations.
We thrive through collaboration. We invest in our team and take pride in the success of others.
We strive to make a positive impact. We are passionate about our work and leverage our collective creativity and industriousness to make big things happen
We sharpen and share our expertise. We aspire to learn, grow, and share knowledge.
We love the journey. We never lose sight of the fact that we’re contributing to building a new model of healthcare delivery.

Perks & Benefits:

Remote work environment
Health benefits paid for employee
Flexible Paid Time Off Policy
11 company holidays per year
Paid parental leave
401K with matching contributions
Learning and development allowance
A diverse, inclusive, and fun team!

HST Pathways celebrates diversity and is steadfast in fostering an inclusive work environment where employees feel valued, respected, and engaged. We champion and nurture a culture where inclusiveness is instinctive and fuels innovation, connection, and a strong sense of “One Team”. HST is deeply committed to representing and reflecting the unique experiences, perspectives and viewpoints of our employees, customers, and the communities we serve.

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