Offer summary

Qualifications:

5–10+ years of experience in direct response creative leadership, preferably in digital coaching or eCommerce., Deep understanding of customer acquisition funnels, conversion rate optimization (CRO), and behavioral triggers., Proven track record of creating high-performing video sales letters (VSLs), ads, emails, and landing pages., Familiarity with creative performance analytics, funnel metrics, and A/B testing..

Key responsabilities:

Lead creative direction for high-converting direct response campaigns across various media.

Collaborate with Performance Marketing, Copywriting, and Media Buying teams to enhance customer acquisition funnels.

Develop and optimize creative assets for VSLs, ads, email automations, and landing pages.

Guide creative split tests and performance reviews to improve key performance metrics.

BluZinc is a Consultancy with expertise in People Strategy, EVP, Executive Recruitment, Senior Appointments, Interim Management & Advisory Consultancy with a focus on talent acquisition and selection and retention to create resilient, sustainable teams for growth in D2C digital marketplaces and eCommerce in with client full time and fractional job openings in: HEALTH : NUTRITION : WELL-BEING : SUSTAINABLE ENERGY : BUSINESS EDUCATION : TRAINING : DIGITAL : ECOMMERCE : TECHNOLOGY : MARKETING : FINTECH : RETAIL : FASHION : ORGANICS : FOOD : BEVERAGES USA number & whatsapp: +13322870745 Most of our customers are in remote USA teams in Austin, San Francisco Bay Area, Los Angeles Area, Denver, Atlanta, New York, Seattle, Miami, Vancouver, Toronto and London, UK. If you are a Manager, Director / VP or Chief Officer within digital, technology, creative, marketing, eCommerce, finance, operations or HR our Consultants can provide: - Co-branded media and hiring campaigns - Confidential Search and Selection for Employees / W2 Hires : - Executive Recruitment & Management Job Opportunities - Strategy & Target Operating Models, (ToM) : Business & Enterprise Architecture - Interim Managers : Contractors : Project/Programme Teams : 1099 - Train, coach, mentor your HR or Recruiter team in the BluZinc Method You will find many of our client Success on our website and social digital channels. Year on year, >85% of clients we have worked with have been by referral only and are long term repeat business relationships.

Job description

Creative Director – Performance Marketing job opening remote based USA. BluZinc is exclusively hiring a Creative Director to lead the Performance Marketing Creative Team for a $100MM+ digital eLearning and coaching company, with a strong focus in the golf niche .

This is a dream opportunity for a golf-obsessed creative leader who lives and breathes video sales letters (VSLs), Meta & Google Ads, email creatives, and direct response sales funnels that convert cold traffic into customers at scale.

Key Responsibilities

Lead creative direction for high-converting direct response campaigns across video, paid media, email, and landing pages.
Collaborate closely with the Performance Marketing, Copywriting, and Media Buying teams to drive customer acquisition funnel success .
Develop and optimize creative assets for VSLs, Meta/Google ads, email automations, YouTube ads, and long-form landing pages .
Test and iterate fast – guide creative split tests and performance reviews to increase CTR, CVR, AOV, and LTV.
Stay ahead of creative trends, customer psychology, and competitor campaigns in the online golf and training space.

Ideal Profile – A True BluZinc A-Player

5–10+ years’ experience in direct response creative leadership (preferably in digital coaching, online courses, or eComm).
A deep understanding of customer acquisition funnels , CRO, and behavioral triggers that move buyers to act.
Proven track record of high-performing VSLs, ads, emails, and landing pages that drove multimillion-dollar revenue.
Familiarity with creative performance analytics , funnel metrics, and A/B testing.
Experience managing in-house creatives and freelance designers/editors.
Passion for golf – you know the lingo, the mindset, and what resonates with this audience.