Global ABM Campaign Manager

Description

Global ABM Campaign Manager

Remote - Colombia

*ONLY CVs SUBMITTED IN ENGLISH WILL BE CONSIDERED*

The Opportunity: 

Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Our mission is to empower educators and institutions with meaningful innovation that’s simple and intelligent, inspiring student success and institutional growth.

The Power of Together is built on having a diverse and inclusive workforce. We are committed to making diversity, inclusion, and belonging a foundational part of our hiring practices and who we are as a company.

For more information about Anthology and our career opportunities, please visit www.anthology.com. 

We are looking for a Global ABM Campaign Manager to drive and optimize our account-based marketing (ABM) and demand generation strategies. This role is ideal for a data-driven digital marketer with hands-on experience in 6sense and a passion for leveraging intent data, audience segmentation, and predictive analytics to engage high-value accounts.

As a key contributor to our ABM strategy, you will be responsible for managing and refining 6sense insights and data optimization to enhance marketing performance and drive measurable business impact.

Primary responsibilities will include:

• Managing and optimizing 6sense to execute ABM campaigns, leveraging intent data and predictive analytics to target high-value accounts
• Developing, refining, and syncing audience segments with paid media channels for campaign execution
• Overseeing keyword reviews and 6sense taxonomy to ensure accurate categorization and audience targeting
• Generating email alerts and insights on 6sense Qualified Accounts (6QAs) to support sales outreach
• Working with marketing & demand operations teams to ensure seamless campaign execution, lead tracking, and data integration within Eloqua and Salesforce
• Tracking, analyzing, and optimizing campaign performance, providing actionable insights and recommendations
• Identifying and implementing workflow enhancements to improve efficiency and impact
• Staying up to date with ABM best practices, digital marketing trends, and advancements in predictive analytics

The Candidate:

Required skills/qualifications:

• At least 5 years of experience in ABM, digital marketing, and/or demand generation
• Hands-on experience with 6sense (certification is a plus), Demandbase, or equivalent ABM platform
• Strong knowledge of intent-based marketing, audience segmentation, and programmatic advertising
• Proficiency in marketing automation platforms (Eloqua or Marketo preferred) and CRM tools (Salesforce preferred)
• Experience using Asana for project management, task coordination, and team collaboration
• Strong analytical skills with the ability to interpret data and deliver insights
• Excellent communication and collaboration skills, with the ability to work cross-functionally
• Self-motivated, detail-oriented, and comfortable in a fast-paced environment
• Fluency in written and spoken English at CEF B2 level or above

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.

Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.