Sales Development Manager

The real economy employs 3 billion people in frontline jobs, yet frontline teams are still left to choose between paper and Excel or decade-old workforce management solutions to take care of the most important part of their businesses - their people.

Enter Sona, the Frontline Operating System; an end-to-end platform to manage a shift-based workforce and empower its teams. Sona upgrades the functionality you expect from any workforce management software - including scheduling, time & attendance, HR, and Payroll - with industry-specific plugins, dedicated features to empower staff, and a consumer-grade experience that simplifies frontline work for everyone.  

In just three years, we’ve already made a deep impact on the lives of tens of thousands of frontline workers and the operation of their organisations, grown the team to 100+, and following our recent $27.5M Series A fundraise, have secured the backing of notable VC’s including Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, and Notion Capital plus notable angels like Tom Blomfield (Monzo).

It’s a hugely exciting time to be joining the team, as we’re still small enough that you’ll have a significant impact on the company, growth trajectory and culture, yet large enough that we have a great structure, experienced leaders and world-class benefits in place. More on working at Sona here.

About the Role

Are you ready to take your career in sales leadership to the next level and make a real impact in the world of tech? This is a rare chance to step into a leadership role with massive growth potential.

We have recently hired a team of three Sales Development Representatives and are now looking for a player/coach to help organise, manage and grow this team into a highly impactful team of superstars.

This role is for you if:

• You want to be a founding team member – You’ll be leading the first SDR team at Sona. Building the foundation for growth and creating best practices. Your contributions will shape the future of our sales strategy.

• You want fast-tracked career growth – We’re scaling rapidly, and we want you to grow with us. With mentorship from experienced sales leaders, you’ll learn from the very best and be an integral member of the sales leadership team.

• You want to do impactful work – Every outreach, every call, every connection the team makes brings us closer to revolutionising workforce management for frontline industries. Your work will make a difference from day one.

Responsibilities 

What you'll be doing:

• Recruit, train, and coach a high-performing team of SDRs to drive new business opportunities.

• Lead from the front, setting an example with hands-on coaching and strategic execution.

• Get hands on with outreach to our Social Care and Hospitality industries, igniting their interest in our innovative AI-powered solutions.

• Develop and optimise outreach strategies, sales scripts, and performance metrics.

• Own your own pipeline generation, working closely with marketing and sales leadership to ensure a seamless handoff of qualified leads.

• Analyse performance data and continuously refine tactics to maximize team success.

• Be the face of Sona. Attend relevant events and trade shows to meet current and future customers in-person.

 This is not just another SDR Manager role; it’s a chance to be part of something meaningful, with an elite sales team who’re ready to support your career development every step of the way.

Requirements

Hopefully lots of the following apply to you: 

• Proven experience in sales development leadership (BDR/SDR Manager, Team Lead, or similar role).

• A builder’s mindset – you thrive in ambiguity and love creating scalable processes from scratch.

• Strong coaching and leadership skills with a passion for developing talent.

• You have ambition, resilience, and a genuine passion for a career in sales leadership. 

• You're obsessed with finding new ways of delivering business growth; you're motivated by hitting targets and capable of self-directing. 

• Data-driven and results-oriented, with a track record of exceeding pipeline and revenue targets.

• A startup mentality – adaptable, resourceful, and ready to roll up your sleeves.

Benefits: 

• Salary: £50,000-60,000 + 25% bonus

• Share options

• Hybrid model - 2 days in the our Soho office (Wednesdays and Thursdays)

• 35 days annual leave (25 days standard plus 10 flexible public holiday days)

• Pension contributions matched up to 5%

• Comprehensive Health Insurance via Bupa

• Enhanced parental leave & pay

• Quarterly all expenses paid team retreats

• The latest Macbook and equipment for your home office

• Professional development budget

• Unlimited free books