Offer summary

Qualifications:

8+ years of experience in technical product marketing or a closely related field, Bachelor's degree in Computer Science or equivalent technical background, Experience in creating competitive messaging and insights for sales enablement, Strong communication skills with the ability to craft compelling narratives for product demos..

Key responsabilities:

Lead technical competitive analysis and insights across Cloudinary's product portfolio

Create and deliver technical product demos and marketing content for various audiences

Collaborate with product management and marketing teams to advise on product positioning and launches

Produce external-facing content such as demo videos, webinars, and customer-facing materials.

Job description

Cloudinary is looking for a Lead Technical Marketing Manager to join our product marketing team. In this role, you will be responsible for working cross-functionally with marketing, sales, and product teams to drive competitive analysis, product demos, technical content, and sales enablement as well as coordinate GenAI-specific launches across the Cloudinary product portfolio.

Responsibilities:

Be the lead on technical competitive insights including the key competitors, smaller competitors, and emerging competitive landscape across all products in the Cloudinary portfolio

Be the SME expert on GenAI technology and its implementation across our product portfolio - bringing insights to product marketing and product management teams and evangelizing our capabilities

Create technical product demos centered on compelling value-based storytelling highlighting use cases for use with prospects, customers, analysts, and events. Demo environments, click-thru demos, and interactive web-based online demos

Bring our differentiation to life in launches and throughout the year with creative technical-based content such as blogs, demos, value calculators

Partner with Product Management and Product Marketing peers to understand product roadmap and upcoming releases to advise launch teams on the positioning of strengths and differentiation based on technical realities of our products vs competition.

Produce external-facing content including demo videos, customer-facing decks, webinars, data sheets, FAQs, cheat sheets, and more across all funnel stages

Support Product Marketing efficiency and reporting with automation and technical problem-solving

Lead and participate in delivering demos at trade shows and events

Provide enablement to solution engineering, customer education, and GTM teams on technical deep dives and/or competitive intelligence

Be the technical subject matter expert for the marketing team, proactively building automation to drive internal team efficiency & impact analysis content.

About You:

8+ years of experience in technical product marketing or a closely related field

CS degree or equivalent or similar technical background

Experience crafting competitive battle cards and creating competitive messaging and insights for sales enablement

Experience in building product demos end-to-end, from the story-telling narrative to technical execution in demos, videos, and sales training

Hands-on capability to build a range of marketing assets, including customer-facing slide decks, brochures, demo videos, and event/webinar content.

Flexible team player with a proven track record collaborating with, and inspiring others

Strong communicator with excellent written and verbal communication skills

Preferred: Expertise with martech stack products in image and video/media management, content management, e-commerce platforms, headless architectures, or digital asset management space

Preferred: Experience working with technical personas - developers and technical buyers.

#LI-GC1

Required profile