SFE/CRM & Insights Manager

SFE/CRM & Insights Manager

Contact length: Permanent

Location: Frankfurt, Germany (Hybrid) - Open to remote working

Job type: Full Time

We are seeking an experienced SFE/CRM & Insights Manager to play a key role in driving our commercial excellence.

In this critical position, you will ensure the efficient use of CRM systems, provide actionable business insights, and optimize sales force effectiveness – directly contributing to our strategic business objectives.

What You’ll Do:

Sales Force Effectiveness & Performance Management

• Ensure that the Commercial Function has the processes, tools, and knowledge required to execute the business strategy effectively.
• Govern all SFE metrics, processes, systems, and reporting, ensuring accuracy and consistency.
• Oversee sales planning and performance, ensuring alignment with business priorities and sales targets.
• Drive continuous improvement initiatives in sales force effectiveness, optimizing resource allocation and sales impact.
• Partner with the Global Commercial Team to ensure global-local alignment of the vision, strategic roadmap and implementation of global customer engagement frameworks and SFE standards.

Business Insights & Sales Data Management

• Create visibility of sales performance, customer engagement, and market insights to support strategic decision-making.
• Provide data-driven recommendations to business leaders, enabling them to identify sales-driving opportunities.
• Develop sales analytics dashboards and reports to track KPIs and inform commercial strategy.
• Ensure that customer profiling, segmentation, and targeting methodologies are data-driven and aligned with business objectives and global frameworks.

CRM Management & Data Quality

• Undertake Brick-to-territory alignment, territory allocation, cycle plan loading and management in regular cadence
• Ensure the correct and efficient use of CRM systems by field teams to capture key customer data and business KPIs.
• Provide CRM system and data management support to internal customers, ensuring the availability and quality of insights.
• Deliver training sessions to field-based and office colleagues on CRM usage, maintaining and updating training materials as needed.
• Ensure data quality of local CRM data sets, identifying and addressing data quality issues while ensuring compliance with regulatory requirements.

Cross-functional Collaboration & Stakeholder Management

• Work closely with Sales, Marketing, Medical and IT teams to ensure CRM and SFE tools support the overall business strategy.
• Partner with global teams to align local CRM and SFE initiatives with broader company objectives.
• Act as the primary contact for CRM and SFE topics, providing strategic guidance and ensuring alignment with commercial execution teams.
• Manage budget and expenses for local CRM and SFE initiatives, ensuring cost-effectiveness and alignment with business priorities.

What We’re Looking For:

• 5+ years of SFE & CRM experience in the pharmaceutical industry.
• Hands-on experience with Salesforce-based platforms (Veeva or IQVIA).
• Strong analytical skills and experience with data analytics tools (e.g., PowerBI).
• Experience with customer segmentation and sales analytics.
• Ability to build credible relationships with internal stakeholders and across all levels of the organization.
• Ability to work in a fast-paced environment
• Fluent in German (C1/native) and English.

Why Join Us?

Live Our Core Values: Unique | Nimble | Impactful

Work in a UNIQUE environment, where you can take Personal Ownership and help us drive business success.

Make a real IMPACT by supporting our commitment to Patient Centricity, through enabling data-driven decision-making.

Be part of our NIMBLE approach, where we embrace Pace & Agility, foster Collaboration, and work together to achieve our shared goals.

If you’re looking for an opportunity to make a difference in a dynamic and collaborative environment, we’d love to hear from you!
 

About Mundipharma

Mundipharma is a global healthcare company with a presence across Africa, Asia Pacific, Canada, Europe, Latin America, and the Middle East. Mundipharma is dedicated to bringing innovative treatments to patients in the areas of Pain Management, Infectious Disease and Consumer Healthcare as well as other severe debilitating disease areas. Our guiding principles, centered around Integrity and Patients-Centricity, are at the heart of everything we do. 

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