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Product Marketing Manager (R12820)

extra holidays - extra parental leave

Remote:

Full Remote

Experience:

Mid-level (2-5 years)

Work from:

United States

Offer summary

Qualifications:

Bachelor’s degree in a quantitative field, 4+ years of experience in business analysis or marketing strategy, Strong foundation in data analytics and SQL, Experience with Python or R preferred.

Key responsabilities:

Support go-to-market strategy with data-driven analysis
Design and implement retail partnership marketing strategies
Develop and scale retargeting campaigns
Monitor performance of campaigns and generate insights
Conduct A/B testing and analyze results
Present findings to senior leadership and stakeholders

Oportun Financial Services Large https://www.oportun.com

1001 - 5000 Employees

See all jobs

Job description

ABOUT OPORTUN

Oportun (Nasdaq: OPRT) is a mission-driven fintech that puts its 2.0 million members' financial goals within reach. With intelligent borrowing, savings, and budgeting capabilities, Oportun empowers members with the confidence to build a better financial future. Since inception, Oportun has provided more than $16.6 billion in responsible and affordable credit, saved its members more than $2.4 billion in interest and fees, and helped its members save an average of more than $1,800 annually. Oportun has been certified as a Community Development Financial Institution (CDFI) since 2009.

WORKING AT OPORTUN

Working at Oportun means enjoying a differentiated experience of being part of a team that fosters a diverse, equitable and inclusive culture where we all feel a sense of belonging and are encouraged to share our perspectives. This inclusive culture is directly connected to our organization's performance and ability to fulfill our mission of delivering affordable credit to those left out of the financial mainstream. We celebrate and nurture our inclusive culture through our employee resource groups.

Position Summary

We are seeking a highly data-driven, growth-minded manager to join our Product Marketing team. This role is critical in driving growth within retail, retail partnerships, and optimizing retargeting marketing strategies.

In this high-visibility, high-impact role, you will be responsible for developing analytically driven testing agendas and collaborating with cross-functional partner teams to bring these ideas to market. You will report directly to the GTM lead for the personal loans business and support the Marketing department’s strategic direction and contribute to company-wide goals and metrics.

Role Description

As a Product Marketing Manager, your key responsibilities will include:

Go-to-Market Strategy: Support initiatives by providing data-driven analysis to secure buy-in and establish alignment across cross-functional teams, including product, operations, marketing, engineering, and legal. Collaborate to guide workstreams necessary for the successful launch, testing, and scaling of new programs.

Retail & Partnership Growth: Design and implement marketing strategies grounded in analytics to drive conversion and expand program reach through economically scalable initiatives. Collaborate with partners to identify and execute growth opportunities.

Retargeting Campaigns: Develop, test, and scale a multichannel marketing journey aimed at improving conversion rates for inflight applicants and reengaging lapsed leads. Leverage data to optimize channel mix and messaging strategies.

Analytics & Reporting: Monitor and analyze the performance of campaigns. Generate reports and insights to inform strategy adjustments and improve cost to acquire.

Test and learn Agenda: Design A/B testing and conduct analysis to identify the optimal messaging, channel mix, frequency, and cadence.

Business Communication: Present analytical output to inform strategic and tactical decision making and guide business decisions. Communicate insights to executive level leadership and cross-business stakeholders.

Preferred Qualifications

Education:

Bachelor’s degree in a quantitative field such as Economics, Finance, Engineering, Math, Statistics, Business, or Computer Science.

Experience:

4+ years of experience in business analysis, marketing strategy, or related fields.

Technical Skills:

Strong foundation in data analytics and highly proficient in SQL (Required). Experience with Python & R is preferred.

Key Attributes:

Proven ability to translate data into actionable insights and impactful business decisions.

Excellent communication and presentation skills, with experience working with cross-functional teams and senior leadership.

A proactive, results-driven mindset with the ability to identify opportunities for efficiency, growth, and customer experience improvement.

Ability to bring ideas to market through collaboration and a strong executional focus.

Analytical rigor, self-motivation, and a commitment to delivering measurable results.

Flexibility to prioritize work, manage multiple tasks, and meet deadlines in a dynamic environment.

#LI-REMOTE

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We are proud to be an Equal Opportunity Employer and consider all qualified applicants for employment opportunities without regard to race, age, color, religion, gender, national origin, disability, sexual orientation, veteran status or any other category protected by the laws or regulations in the locations where we operate.

California applicants can find a copy of Oportun's CCPA Notice here: https://oportun.com/privacy/california-privacy-notice/.

We will never request personal identifiable information (bank, credit card, etc.) before you are hired. We do not charge you for pre-employment fees such as background checks, training, or equipment. If you think you have been a victim of fraud by someone posing as us, please report your experience to the FBI’s Internet Crime Complaint Center (IC3).