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Loyalty Program Manager

extra holidays - extra parental leave - fully flexible
Remote: 
Full Remote
Contract: 

Offer summary

Qualifications:

4-6+ years of marketing experience, Focus on customer loyalty and retention, Experience with loyalty platforms preferred, Strong knowledge of MarTech tools.

Key responsabilities:

  • Design and manage marketing strategy for rewards program
  • Analyze campaign performance and optimize engagement
Edible Arrangements logo
Edible Arrangements Retail (Super / Hypermarket) Large https://www.edible.com/
1001 - 5000 Employees
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Job description

Loyalty Program Manager  

Who are we and what do we do?  

Fruit was just the beginning. Since our founding in 1999, we’ve evolved over 25+ years into an industry leader and modern gifting destination for celebrating the moments that matter. In addition to a robust online e-commerce hub, our vast retail footprint includes nearly 1,000 locally owned and operated franchise locations globally.  

With offerings that go beyond our iconic fresh fruit bouquets to include baked treats, fresh flowers, dessert boards, platters, and more, our vast collection of delicious treats and innovative gifts are perfect for treating yourself and others.  

No matter the occasion or moment, there’s an edible® for that.  

Through all our incredible years, we’ve remained committed to our 5Ps:  

  • Our promise– Experiences that WOW.
  • Our products–Remarkably fresh.
  • Our places– Interactive and creative.
  • Our People– Create special memories.
  • Our purpose–To celebrate what’s good in life.

 

Purpose:  

As our first Loyalty Program Manager, you’ll have end-to-end ownership of the entire loyalty experience—from launch planning, marketing strategy, and customer segmentation to creative development, feature implementation, and performance reporting. Your efforts will directly contribute to enhancing customer experiences, increasing customer retention, and supporting overall growth through data-driven insights and innovative strategies. 

Location: This position will work onsite out of our Corporate Office in Sandy Springs, GA Monday – Thursday, with work from home flexibility Fridays.  


Responsibilities:  

  • Program Development & Execution
    • Design, develop, and manage the omni-channel marketing strategy for the customer rewards program, aligning with overall company objectives focused on customer retention and engagement.
    • Define customer segmentation strategies and lifecycle marketing tactics based on data insights to drive repeat purchases, increase purchase frequency, and reduce churn.
  • Data-Driven Insights & Reporting
  • Use zero- and first-party customer data to create targeted, personalized messages for different customer segments and stages in the customer lifecycle.
  • Analyze campaign performance and customer behavior metrics to optimize engagement and retention strategies, providing regular performance reports.
  • Conduct A/B testing and apply results to continuously improve program effectiveness and customer engagement.
  • Collaboration & Communication
    • Partner with email, paid media, paid social, and paid search teams to ensure a cohesive, integrated marketing approach that supports the rewards program.
    • Collaborate with cross-functional teams including analytics, tech, and eCommerce to ensure alignment and integration of the rewards program across all customer touchpoints.
    • Communicate program performance, challenges, and strategic recommendations to senior leadership and stakeholders.
  • Platform Management
    • Own and optimize the customer loyalty platform implementation and application (Annexcloud experience is preferred). Collaborate with owners of other tools including Cordial, Twilio Segment, Dynamic Yield, and Adobe Analytics to ensure a seamless integration.
    • Ensure smooth technical execution of campaigns, working with technical teams to troubleshoot issues and implement necessary changes to optimize program performance.

Required Experience  

  • 4-6+ years' experience in marketing, with a focus on customer loyalty, retention, and lifecycle marketing.
  • Proven experience with customer loyalty platforms; Annex Cloud is highly preferred.
  • Strong working knowledge of marketing automation, CRM, CDP, and other MarTech tools; Cordial, Twilio Segment, Dynamic Yield, Adobe Analytics
  • Proficient in analyzing customer data to identify valuable customer segments, assess performance, derive insights and optimize marketing efforts for improved retention and incremental revenue growth across each stage of the customer lifecycle.
  • Preferred Qualifications: 
    • Experience building and managing a rewards or loyalty program from the ground up.
    • Experience in eCommerce, particularly in gift-oriented businesses, is a plus.

Essential Competencies:  

  • Intellectually curious with a drive to solve complex business challenges using data-driven insights.
  • Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
  • Excellent communication and presentation skills, with the ability to convey complex concepts to both technical and non-technical stakeholders.

 

What We Offer:  

  • Strong team-oriented environment, emphasizing cross-functional partnerships   
  • The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.
  • Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication
  • Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more   
  • Paid time off, including sick days & holidays to support work-life balance   

 

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard. 

 


Required profile

Experience

Industry :
Retail (Super / Hypermarket)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Presentations
  • Communication
  • Problem Solving

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