CRM Specialist

RISK inc: An International iGaming Company Pushing the Boundaries of Entertainment

Who We Are:

An international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With 600+ professionals in 20+ locations, we operate in 10 countries, serving over 300,000 customers.

Always Pushing the Boundaries? You Already Belong at RISK!

Our global-scale operations are based on strong internal expertise, analytics, and data research. We have expertise in iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics.

We are looking for a CRM Specialist to join our team.

Responsibilities: 

• Development of Automated Campaigns:
  Build and optimize welcome, activation, and reactivation chains aimed at increasing player engagement and retention.
  Create personalized campaigns for various player segments, including newcomers, active players, and dormant users.
• Player Base Management:
  Engage with the active player base through email, SMS, in-app notifications, sliders, and social media channels.
  Segment players based on gaming activity, preferences, turnover, deposit amounts, and average deposits to create targeted offers.
• CRM Campaign Analysis and Optimization:
  Monitor and analyze CRM campaign performance metrics such as Open Rate (OR), Click-Through Rate (CTR), Bonus Rate, Activation Rate (AR), Retention Rate (RR), Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU)
  Prepare reports and conduct campaign analysis to improve future promotions and strategies.
  Conduct A/B testing for CRM campaigns (e.g., send time, subject lines, bonus types) to optimize effectiveness.
  Continuously improve communication chains and promotions based on data analysis.
• Promotion Development and Execution:
  Initiate and develop new ideas for promotions and campaigns to enhance player activity and retention.
  Manage the full process of promotions from concept through to launch and post-launch analysis.
• Cross-Functional Collaboration:
  Work closely with the product, design, and copywriting teams to ensure cohesive and effective campaigns.

• 1+ year of CRM experience (gambling/betting);
• High analytical skills;
• Adaptability, responsibility, flexibility;
• Readiness for high workload/dynamic work;
• Understanding of Casino-player behavior 

Our Benefit Cafeteria is Packed with Goodies:

• Children Allowance
• Mental Health Support
• Sport Activities
• Language Courses
• Automotive Services
• Veterinary Services
• Home Office Setup Assistance
• Dental Services
• Books and Stationery
• Training Compensation
• And yes, even Massage!

Ready to Take the Leap?

Join a team where every day is an opportunity to take a RISK and come out on top. Follow us on LinkedIn and Instagram, and let us be your hub for turning ambitious ideas and extraordinary solutions into reality.

At RISK, we believe that our people are the driving force behind our success. Together, we can achieve great things and push the boundaries of what's possible in the iGaming industry.