Head of Marketing

1. Responsibilities:

• Lead the strategic planning and execution of Dapp launches from marketing and PR perspectives, ensuring thorough positioning and compelling messaging for the target audience.
• Develop and implement a comprehensive communication delivery strategy across various mediums like X, YouTube, web outlets, and portals to maximize reach and engagement.
• Utilize analytics and data-driven insights to track performance metrics, optimize exposure, and identify optimal posting times and content strategies.
• Take charge of public relations initiatives for both the company and its CEO, suggesting engaging narratives and managing media relationships to enhance brand reputation and visibility.
• Plan and execute strategic communication efforts to enhance the public profile of C-level executives, positioning them as industry thought leaders.
• Cultivate relationships with key industry press outlets, journalists, and influencers to increase media coverage and public exposure, leveraging these connections for strategic outreach.
• Drive cross-functional initiatives for user growth, collaborating with technical, product, and external partners to brainstorm innovative ideas and support business expansion efforts.
• Ensure brand consistency and messaging alignment across all communication channels, resonating effectively with the target audience while upholding brand integrity.

2. Requirements:

• Minimum 5 years of experience with web-based products, with at least 3 years in lead roles within web3 projects such as DeFi and GameFi.
• Experience leading teams of 15+ people.
• Native or bilingual proficiency in English.
• Deep understanding of the unique selling points of popular ecosystems like EVM and Solana.
• Personal experience with crypto assets.
• Proven track record of successfully launching dApps globally.
• Expertise in growing user bases using the latest technology and tools.
• Strong media relations skills, including pitching and building relationships with the press.
• Ability to create, drive, and execute marketing strategy effectively.
• Experience with Founders PR.
• Located in EMEA or Asia to accommodate team business hours.

Nice To Have:

• Experience at LSDfi or a data oracle blockchain project.

3. Benefits:

• Competitive compensation package including token allocation.
• Flexible working hours.
• Opportunity to join an ambitious start-up revolutionizing a multi-billion dollar industry.
• Voice in shaping the company's direction as part of the founding team.
• Collaborative and supportive work environment with remote teams across different time zones.
• Growth opportunities and career advancement within a rapidly expanding international start-up.